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How to Build a Product Quiz in WordPress That Recommends & Converts

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Your store might have exactly what a visitor needs. But if they can’t find it easily, then they’ll leave without buying.

A product quiz fixes that by asking a few short questions, returning a tailored recommendation, and capturing their email address in the same step. It’s one of the easiest ways to make product recommendations feel more personal.

Plus, quizzes are interactive and fun to take, which keeps users engaged. Rather than pushing products, you’re helping customers discover what fits them best.

In this guide, I’ll show you how to create a product quiz in WordPress that not only recommends the right products to get more sales but also helps grow your email list. 📨

How to Build a Product Quiz in WordPress That Recommends & Converts

🧑‍💻 Quick Answer: How to Build a Product Quiz in WordPress

  • Method 1: Using WPForms – Enable Quiz Mode, use the conditional logic to direct users to specific product outcome pages, and connect to email services like Constant Contact to send automated follow-ups.
  • Method 2: Using Thrive Quiz Builder – Use advanced, built-in features like custom splash pages, product category sorting, and lead-generating opt-in gates to capture email addresses right before revealing users’ results.

Why Create a Product Quiz in WordPress?

A product quiz isn’t just a fun extra for your online store. It helps visitors quickly find what they need without feeling overwhelmed.

Here’s why it works so well:

  • Keeps people engaged – Quizzes are interactive, so visitors are more likely to stick around and complete them.
  • Makes choices easier – Instead of browsing dozens of products, users get a few options that actually fit their needs.
  • Boosts sales – Personalized recommendations feel more relevant, which helps people feel confident about buying.
  • Captures leads naturally – You can ask for an email at the end in a helpful, low-pressure way.
  • Improves your marketing – Group users based on their answers and send more targeted emails or SMS later.
  • Reveals what customers want – Learn key details like budget, goals, or preferences.

For example, let’s say you sell coffee beans in your online store.

You could create a quiz like “Find Your Perfect Coffee Beans” where the results guide customers to options like Smooth & Chocolatey, Bold Espresso, or Fruity & Light blends.

After someone finishes the quiz, you can send helpful tips based on their result, share product links that match their needs, and even offer a small coupon code to encourage their first purchase.

Checking outcomes

Then later, you can follow up with refill reminders when their products might run out, or suggest upsells like coffee filter paper and other add-ons that fit their routine.

Here are a few more quiz ideas to get you inspired:

Business Type Quiz Idea Post Submission
🛍️ Boutiques “Build Your Capsule Wardrobe” Show outfit picks, link to items, and offer a style guide or discount code.
🎓 Online Courses “Which Course Should You Take First?” Recommend a course, share a learning path, and send a welcome email sequence.
💼 Services “Which Plan Fits Your Business?” Suggest the best plan, include pricing details, and offer a free consultation.

Overall, a product quiz acts like a friendly guide. It helps visitors make decisions faster while quietly moving them closer to a purchase.

Now, let’s look at how to build one in WordPress:

🛑 Prerequisite: Quiz Outcome Pages

Outcome / results pages are custom landing pages on your website where users are sent after finishing the quiz.

They’re incredibly important because they show the final personalized product recommendation and guide users toward making a purchase right away.

So, before you start with one of the methods in this tutorial, you’ll need to design your outcome pages.

Design Your Results Pages

Here’s a simple rule of thumb: you’ll need one results page for each quiz outcome. So if your quiz has three possible results, then you’ll create three separate pages.

The process is straightforward—it’s just like creating a new page in WordPress.

Head over to Pages » Add New Page and give it a name that matches the outcome, like “Smooth & Chocolatey Results.”

Each results page should include:

  • A headline that confirms the result.
  • A short description — two or three sentences explaining why it suits the quiz taker’s answers.
  • A CTA button linking directly to the product page so they can buy or learn more in one click.

You’ll want to keep each results page focused on a single recommendation. The visitor just told you exactly what they’re looking for through their answers, so this is your chance to meet that need clearly, without distractions.

For more information, see our guide on how to create a landing page in WordPress.

Method 1: WPForms (Simple Form-Based Quiz)

🎖️ Best for: Online store owners who want a reliable way to create a product quiz and build targeted email lists using the best quiz builder and email marketing service.

In this method, I’ll show you how to build a product quiz using WPForms. It’s the best WordPress form builder plugin, and its built-in Quiz addon makes creating product recommendation quizzes simple.

This plugin also integrates with popular email marketing services like Constant Contact, making it easy to grow your email list as users complete your quiz.

At WPBeginner, we use WPForms for our contact forms, annual reader surveys, and more, so we’ve seen how flexible it is in real use. You can learn more in our full WPForms review.

What You’ll Need

  • WPForms Pro ($199.50/yr) – required for conditional confirmations and quiz features
  • An email marketing service – I will show you how to do this with Constant Contact, but you can also see our pick of the best email marketing services.

📌 Important: Constant Contact’s free plan doesn’t include email automation. You’ll need a Standard plan or higher if you want follow-up sequences to run automatically after the quiz. Check your plan before you get to Step 6 so you’re not caught off guard.

Step 1: Set Up Your Constant Contact Account

Before you touch WordPress, you need to make sure that you have an email marketing service ready. This saves you from having to jump between tabs later.

If you don’t have an account yet, go to the Constant Contact website and sign up. The free plan is fine to start, and you can upgrade later if you want automations.

Constant Contact Website

Once you’re in, create a separate email list for each quiz outcome you’re planning.

For context, Constant Contact uses lists (not tags), so each result needs its own list. For example, I’ll make a list for quiz takers whose results are “Smooth & Chocolatey,” “Bold Espresso,” and “Fruity & Light.”

To create a list, simply go to Audience » List and segments and click ‘Create new’ in your Constant Contact account.

Note:

Create a new list in Constant Contact

My tip is to use clear, descriptive names from the start because WPForms will use these lists to automatically sort subscribers based on their quiz results. Having them ready now lets you plug everything in quickly in the next step.

Step 2: Install WPForms Pro and the Quiz Addon

Now let’s set up WPForms in WordPress so that you can start creating your product recommendation quiz.

To get WPForms Pro, you can go to the WPForms website to sign up. Click the ‘Get WPForms Now’ button, pick a plan, and complete the check out process.

WPForms homepage

📝 Note: To create quizzes, you’ll need the WPForms Pro plan or higher, as the Quiz Addon is included in those licenses. If you’d like to explore the basics first, you can start with the free version of WPForms before upgrading.

Upon signup, you can download your WPForms .zip file and copy your license key.

Next, head over to Plugins » Add Plugin in your WordPress admin dashboard.

The Add Plugin submenu under Plugins in the WordPress admin area

Then, you can click on ‘Upload Plugin’ up top.

In the file uploader, click ‘Choose File’ to upload your WPForms .zip file you just downloaded.

Choose File button to upload a plugin's zip file

To complete installation, click ‘Install Now’ and then ‘Activate.’ See our guide on how to install a WordPress plugin if you need help with this part.

Next, you’ll need to activate your license to unlock the plugin’s premium features.

From your WordPress dashboard, go to WPForms » Settings, enter your license key in the ‘License Key’ field, and click ‘Verify Key’.

Activating license key to WPForms

Once WPForms is active, you’ll also need to install the Quiz addon.

Go to WPForms » Addons, use the search box to find the Quiz addon, and click the ‘Install Addon’ button.

Installing the Quiz addon in WPForms

That’s it. You won’t see any big changes yet because the addon just unlocks quiz features inside the form builder, which you’ll use in the next step.

Step 3: Build the Product Quiz Using WPForms

Now for the fun part: building the actual quiz.

From your admin area, head over to WPForms » Add New to add a form.

The + Add New button on WPForms' Forms Overview

For a product quiz, I’ll show you how to start with the blank form template and build the logic and recommendations from the ground up using the Quiz addon.

📝 Note: WPForms Pro comes with an AI form builder that lets you create a form in seconds using a prompt. You can also pick from 2,100+ ready-made templates and customize one for your quiz.

To get started, enter a name for your form at the top of the screen, like “Find Your Perfect Coffee Beans.”

Then, hover over the ‘Blank Form’ option and click ‘Create Blank Form’ to open the form builder.

Choosing a blank canvas to build a product quiz in WPForms

From here, head over to Settings » Quiz inside the form builder to enable Quiz Mode.

This is what allows WPForms to track scores and map answers to outcomes.

Enabling the Quiz Mode

It’s a good idea to save your form right after turning on Quiz Mode so you don’t lose any progress. You can find the ‘Save’ button in the top-right corner of the form builder.

With Quiz Mode enabled, WPForms will ask you to choose a quiz type.

You’ll see three options: Graded Quiz, Personality Quiz, and Weighted Quiz. For a product recommendation quiz like this, go ahead and select ‘Personality Quiz’, since it groups users based on their preferences rather than scores.

Choosing the Personality quiz type

Next, you can add a title and description for your quiz:

  • Title – This appears at the top of your quiz, so keep it clear and engaging. For example: “Find Your Perfect Coffee Beans”. It’s simple and tells visitors exactly what they’ll get.
  • Description – Optional, but helpful for setting expectations. You might write: “Answer a few quick questions to discover the coffee beans that match your taste.”

You’ll want to keep the description short: 1-2 sentences is enough to spark interest without slowing people down.

Adding the Product Quiz title and description

Before adding questions, you’ll need to set up the possible results users can get at the end of the quiz. These should match the email lists you created earlier in your email marketing service since each result will be connected to a specific list.

To do this, go to the ‘Personality Types’ section in the Quiz settings.

For my coffee quiz, I’ll use:

  • Smooth & Chocolatey – for users who prefer rich, mellow flavors
  • Bold Espresso – for users who enjoy strong, intense coffee
  • Fruity & Light – for users who like bright, acidic, and complex notes

I recommend adding 3–5 results. This keeps things clear, makes it easier to map answers, and helps you guide users toward the right product.

You can use the ‘–’ or ‘+’ buttons to remove or add more results as needed.

Adding personality types to the product quiz

Once you’re done, click ‘Save’ so everything is ready when you start adding your quiz questions.

Now, we’ll head over to the ‘Questions’ tab in the WPForms builder to add the questions.

Moving to the Questions tab

To add a question, simply drag a field from the left-hand panel into your form.

WPForms offers several formats that work well for product quizzes:

  • Multiple Choice — best for most questions since users can pick one clear answer
  • Dropdown — useful if you have longer answer options
  • Checkboxes — great when users can select multiple preferences

For the best experience, I recommend using ‘Multiple Choice’.

Adding the multiple choice field in WPForms

Drag the field from the left-hand panel into your quiz form.

Then, click on it to add your question and answer choices using the settings panel on the left.

Adding a multiple choice question

🧑‍💻 Pro Tip: If you’re not sure what options to include, you can use the built-in AI Choices feature. Just click ‘Generate Choices,’ enter a short prompt, and WPForms will suggest relevant answers. You can tweak these to better match your audience.

Once your questions are in, you can connect each one to a result (the personality type).

Next to each option, you’ll see a dropdown where you can assign it to the most relevant result.

For example, for my “How do you usually take your coffee?” question, my mapping might look like this:

  • “With milk or cream” → Smooth & Chocolatey
  • “Black, no sugar” → Bold Espresso
  • “Black but I enjoy lighter brews” → Fruity & Light

This is the most important step to review. Go through each question one more time to make sure every answer is correctly mapped because this ensures users get accurate product recommendations.

Mapping answers to personality types

Also, double-check that every answer choice is assigned to a result. WPForms calculates outcomes based on these mappings, so even one missing link can throw off the final recommendation.

Once everything looks good, click ‘Save’.

Step 4: Break Your Product Quiz as a Multi-Page WPForms Form

Next, you’ll organize your quiz across multiple pages – turning your quiz into a step-by-step flow automatically, with a “Next” button between pages.

Start by adding a page break to separate your quiz questions from the results step. Just drag the ‘Page Break’ field from the left panel into the preview area.

Adding a page break

Once it’s in place, click on the field to customize it.

For your product quiz, you could use a message like: “Almost done! Where should we send your results?” Framing it as a value exchange — you give us your email, we give you your result — makes a real difference in how many people actually follow through.

You’ll also see the ‘Next’ button here. You can rename it if you like, but the default usually works well as a clear transition.

Adding the page break a title

If you want to give users more control, you can enable a ‘Previous’ button so they can go back and change their answers.

Just click below the ‘Page Break’ field and turn on the ‘Display Previous’ option.

Displaying the Previous button

Next, let’s drag an ‘Email’ field right below the page break.

Click on it to open the customization panel.

Adding the Email field

From here, you can customize the field’s label, if needed.

You should also make sure to toggle on the ‘Required’ option so users must enter their email before viewing their results.

Customizing field's label and make it required

For transparency, it’s a good idea to include a consent checkbox.

📌 Important: Adding a consent checkbox helps you follow privacy best practices like GDPR. That said, we’re not legal consultants, and you may want to review your local requirements if you’re collecting personal data.

You can do this by dragging in a ‘Checkboxes’ field under the email field.

Adding the Checkboxes field

Then, you’ll need to remove any extra options so you’re left with a single checkbox.

After that, go ahead and update the text to explain how you’ll use their email. For example, to send results or occasional updates through your email newsletter, you can write “I agree to receive my quiz results and occasional coffee updates by email.

Don’t forget to turn off the ‘Include in Quiz Scoring’ option for this field. Otherwise, it can interfere with your quiz results. Also, make sure to toggle on the ‘Required’ option for this checkbox so users cannot proceed without agreeing.

Configuring the Checkboxes field

If you prefer a cleaner look, you can hide the field label from the ‘Advanced’ tab and just display the consent text.

Simply turn on the ‘Hide Label’ option.

Hiding the Checkboxes label
Step 5: Set Up Product Quiz Outcomes

Now you need to make sure each visitor actually sees their result after submitting. You’ll do this with ‘Outcomes’ — one per product recommendations.

In the quiz builder, switch to the ‘Outcomes’ tab.

Accessing the Outcomes tab

WPForms creates one default confirmation for you. You’ll use that as your first outcome’s confirmation and add new ones for the rest.

First, let’s edit the ‘Default Outcome’ title to one of the personality types.

Then, you’ll need to choose an outcome type. For each outcome, you have two options:

  • Show Page — choose a dedicated page you’ve built for that outcome. This gives you the most flexibility since you can include product image and gallery, descriptions, and a buy button.
  • Go to URL — enter a URL, which can be within or outside your website.

For this tutorial, let’s go with ‘Show Page‘ and choose the dedicated outcome page from the ‘Page’ dropdown.

Choose Show Page for setting up outcomes

Next, you’ll need to add a conditional logic rule to each confirmation so it only shows when the quiz result matches.

Turn on the ‘Enable Conditional Logic’ option to open configuration settings. Then, you can create a rule, for example, ‘Show this outcome if Quiz Personality is Smooth & Chocolatey.’

Setting up conditional logic for outcomes

🔗 Related: Conditional logic is what makes the quiz feel smart and personalized. If you’d like to learn more about it, see our guide on ways to use conditional logic in WordPress forms.

With that done, you can click the ‘Add New Outcome’ button for your other personality types.

Adding a new outcome for other personality types

A popup will appear to prompt you to give the new outcome a name.

Go ahead and type in one of your personality types.

Naming new outcome

From here, you can assign a page and set a condition that tells WPForms when this result should be shown, as you did with the first one.

Step 6: Connect WPForms to Your Email Marketing Service

With your form built, it’s time to connect it to your email service (like Constant Contact) so each quiz result automatically drops the subscriber into the right list.

Inside the form builder, go to Marketing » Constant Contact and click ‘Add New Connection.

Connect constant contact with WPForms

Next, you’ll create one connection per quiz outcome.

For each one, you need to do two things:

  • Assign it to the matching Constant Contact list (the ones you created in Step 1)
  • Add a conditional logic rule so the connection only fires when the quiz result matches that outcome

For a three-outcome quiz, that means three connections total:

  • Connection 1: Quiz result = “Smooth & Chocolatey” → add to “Smooth & Chocolatey” list
  • Connection 2: Quiz result = “Bold Espresso” → add to “Bold Espresso” list
  • Connection 3: Quiz result = “Fruity & Light” → add to “Fruity & Light” list

Here’s what the configuration settings might look like on your screen:

Adding Constant Contact details for mapping

There’s also conditional logic you can set up.

Turn on the toggle to enable conditional logic, then set up a condition rule, such as “Process this connection if Checkboxes is I agree to receive my quiz results and occasional coffee updates by email.”

Setting up conditional logic for Constant Contact connection

When someone submits the form, WPForms checks each connection’s conditions and fires only the one that matches.

The subscriber lands in the right list automatically with no manual sorting needed on your end.

Step 7: Embed the Quiz on Your WordPress Site

Your quiz is built and connected — now let’s make it live on your WordPress site.

WPForms makes it easy to add your quiz to your site using the built-in embed wizard. To get started, just click the ‘Embed’ button.

Embedding product quiz from WPForms builder

You’ll now see a popup asking where you want to embed your quiz. You can add it to an existing page or create a new one.

If you choose Select Existing Page, you can place the quiz on a page you already have, like your homepage or a landing page.

If you choose Create New Page, WPForms will automatically create a new page on and insert the quiz for you on the block editor.

The Embed in a Page popup

For this tutorial, select ‘Create New Page’, since a dedicated page helps keep visitors focused on the quiz.

Next, enter a name for your product quiz page and click ‘Let’s Go!’

Naming the new product quiz page

This will open the WordPress block editor with your quiz already in place.

From here, you can use the ‘Form Settings’ panel on the right to show or hide the quiz title and description. You’ll also find styling options below to help your quiz match your site’s design.

Applying a theme to the product quiz

📝 Note: If you prefer, you can also use the shortcode method. Go to WPForms » All Forms, copy the shortcode next to your quiz, and paste it into any page or post using a Shortcode block.

Once the form is embedded, preview the page to make sure everything looks right — the questions load, the pages step through correctly, and the final email field is showing up where it should.

It’s also smart to test the quiz end-to-end before you publish.

Preview your page and submit a response for each possible outcome. Try entering a typo, an invalid email address, or skipping a required field to make sure your form validation works correctly.

Testing the product quiz

After submitting, check that the correct confirmation message appears.

Be sure to test every outcome individually so you can confirm each one displays the right result.

Checking outcomes

Finally, confirm that the subscriber is added to the right Constant Contact list.

This quick test helps you catch any issues early and ensures everything runs smoothly once your quiz is live.

Email list in Constant Contact based on outcome

Once everything checks out, go ahead and hit ‘Publish’ (or ‘Update’ if you’re editing an existing page).

Now if you visit your page, you’ll see your WPForms product quiz in action:

Product quiz on a live site

For more information, see our guide on how to embed forms in WordPress.

Step 8 (Optional): Build Follow-Up Email Sequences in Constant Contact

📌 Important: Remember, automation requires a Constant Contact Standard plan or higher. If you’re on the free plan, you’ll need to upgrade before this step.

Your quiz is live and sorting subscribers into the right lists. Now let’s make those lists actually do something by sending follow-up emails that feel personal to each result.

In Constant Contact, go to ‘Campaigns’ and create a new automated email series.

Create campaign in Constant Contact

From here, you can set the trigger to fire when a new contact joins a specific list.

You’ll build one sequence per quiz outcome, so three outcomes means three sequences. Each one should feel like it was written specifically for that result.

Here are some ideas for what to include:

  • A welcome email that mentions the specific quiz result by name
  • Product tips or usage guides relevant to the product recommendation
  • A discount code or special offer to encourage a first purchase
  • Related blog posts or videos connected to their result
  • A replenishment reminder if your product is something people reorder

Simply choose the ‘Automations’ option in the ‘Choose a campaign’ popup to start building your sequence.

Choose the Automation campaign type

Once your sequences are live, the whole thing runs on its own.

Someone takes the quiz, gets their result, joins the right list, and immediately starts receiving follow-up emails built just for them — no manual work required.

For details, see our guide on how to set up automated drip notifications in WordPress.

Bonus Step: Take It Further with Uncanny Automator

If your quiz needs to trigger actions beyond email, then you can extend everything with Uncanny Automator ($199/yr for Pro).

It’s a powerful automation plugin that connects WPForms to dozens of other tools.

Creating an automation workflow for WPForms and Google Sheets

For example, you could use it to:

  • Log quiz results to a Google Sheet
  • Send a Slack notification to your team when someone completes the quiz
  • Add the subscriber to a WooCommerce customer segment
  • Automatically create a WordPress user account

If your quiz feeds into a bigger system, Uncanny Automator makes it easy to connect all the pieces without writing any code. You’d set the trigger to “WPForms form submitted with a specific value in a specific field,” then chain whatever actions you need.

See our detailed Uncanny Automator review for more insights.

Method 2: Thrive Quiz Builder (Interactive Quiz with Branching Logic)

🎖️ Best for: Online store owners who want a more interactive, quiz-focused experience with built-in funnels, all in one plugin.

In this method, I’ll show you how to use Thrive Quiz Builder to create a product quiz from scratch. It’s a powerful plugin with features like branching logic, personalized results, and a built-in opt-in gate, which lets you collect emails before showing results.

It also offers a more polished quiz experience out of the box. For example, you can easily use features like image-based answers, progress bars, and a one-question-per-screen layout.

What You’ll Need

  • Thrive Quiz Builder standalone ($99/yr) or Thrive Suite ($299/yr) — Suite includes the full Thrive Themes toolkit if you want access to their other plugins, too.
Step 1: Install Thrive Quiz Builder in Your WordPress Site

Thrive Quiz Builder is a premium plugin and part of the Thrive Themes Suite, which is a collection of tools designed to help you build high-converting websites.

To get started, you’ll first need an account on the Thrive Themes website. Click the ‘Start Now’ button and follow the on-screen instructions to complete the sign-up process.

ThriveThemes homepage

Once you’ve signed up, you’ll arrive in your own Thrive Themes dashboard.

From here, you can download the Thrive Product Manager plugin.

Install Thrive Product Manager

Next, you’ll need to upload it to your WordPress site.

Navigate to Plugins » Add Plugin in your WordPress admin dashboard.

The Add Plugin submenu under Plugins in the WordPress admin area

Then, click ‘Upload Plugin’ at the top, choose the Thrive Product Manager .zip file, and click ‘Install Now.’

Don’t forget to click the ‘Activate’ button when it appears.

Choose File button to upload a plugin's zip file

See our beginner’s guide on how to install a WordPress plugin if you need help with this.

After activation, head to the new ‘Product Manager’ tab in your WordPress dashboard. This acts as a central hub where you can easily manage and install all your Thrive Themes tools.

Click ‘Log into my account’ and enter your Thrive Themes credentials.

Log into Thrive Product manager dashboard

Once connected, look for Thrive Quiz Builder and check the ‘Install Product’ box.

With that done, click ‘Install selected products’.

Install the Thrive Quiz Builder plugin

When the installation is complete, you’ll see a ‘Ready to Use’ message.

Click ‘Go to the Thrive Themes Dashboard’ for now.

Thrive Quiz Builder installed
Step 2: Set Up a New Product Quiz

On the next screen, you’ll see that you have successfully activated Thrive Quiz Builder.

Go ahead and click the ‘Quiz Builder Dashboard’ button to open the builder.

Accessing Thrive Quiz Builder inside Thrive Dashboard

Once the builder opens, you can click ‘Add New’ to create your first quiz.

📝 Note: You might also notice the ‘Import Quiz’ button. It lets you upload a previously exported Thrive quiz .zip file and reuse it on your site. This is especially helpful if you want to duplicate a high-performing quiz without rebuilding it from scratch.

Add New button in Thrive Quiz Builder

When it asks you to choose a quiz type, select ‘Build from scratch.’

Since we’re building a personality or outcome style, each answer maps to a category rather than adding up to a score. Starting from scratch is exactly what you need for a product recommendation quiz.

Choosing the Build from Scratch option

In the next popup, Thrive Quiz Builder will ask you to name your quiz.

Make sure to give it a clear name. For example, if you’re running a skincare store, you could use the “Find Your Perfect Skincare Routine” name.

Adding the product quiz name

After that, you’ll need to choose the quiz evaluation type:

  • Number – Adds up points to give users a final numerical score.
  • Percentage – Gives users a score based on the percentage of correct answers.
  • Category – Sorts users into different personality types or product buckets based on their answers.
  • Right/Wrong – Highlights correct and incorrect answers immediately after a user selects an option.
  • Survey Collects answers without assigning scores, points, or right/wrong feedback.

For a product quiz, let’s choose ‘Category.’ This evaluation type allows you to map specific answers to specific product recommendations.

Choosing the category evaluation type

Now, you can add your results by typing each one into the ‘Add a new category’ field and pressing ‘Enter.’

For example, for my skincare routine quiz, the results guide users to options like:

  • A Hydration Starter Kit
  • An Acne Control Set
  • Anti-Aging Essentials

Then, you can leave the feedback option set to ‘Don’t display feedback’ and click ‘Save.’

Adding quiz categories

This will redirect you back to the Thrive Quiz Builder dashboard.

Next, click ‘Choose a Quiz Style’ to set the look and feel of your quiz.

Click to choose a quiz style

Thrive Quiz Builder comes with a range of ready-made templates to help you create a visually appealing quiz.

You can pick a design that matches your brand and click ‘Choose Style.’

Choose a quiz style
Step 3: Add Your Product Quiz Questions

Now it’s time to build your quiz.

You can start with 3–5 simple multiple-choice questions. This keeps the quiz quick and engaging, so more people finish it and reach your product recommendations.

To start, click the ‘Manage’ button in the Question section.

Clicking Manage in Quiz Structure's Questions

This will open the quiz manager.

From here, you can click the ‘Add Question’ button.

Click to Add Question in the quiz manager

Now, add your first question in the ‘Question text’ field and the first option in the ‘Answer’ field. To add more options, just click ‘New Answer’ at the bottom of the popup.

For each answer choice, make sure to assign it to one of your categories. This ensures users are matched with the right result based on their responses.

Adding questions, answers, and mapping

Simply repeat this process to add the rest of your questions.

Once you’ve added all your questions, connect them in the question manager by clicking and dragging from one question to the next.

This step is important because it defines the flow of your quiz. Without these connections, users won’t move from one question to another, and your quiz won’t work as expected.

Connecting all questions in the quiz manager

You can also use branching logic to guide quiz takers down different paths based on their answers. This lets you show follow-up questions that help refine their results.

To set this up, click the ‘Add Question’ button in the quiz manager to add a follow-up question. Once added, don’t forget to map it to the appropriate category.

Adding a branch question

🧑‍💻 Pro Tip: You can map options to different categories if your user has overlapping concerns. This helps refine results, but it also makes the quiz logic more complex.

After that, connect the dots under each answer to the next question you want users to see. Also, make sure your follow-up questions are also connected to the next step in your quiz.

Here’s how I branched my quiz:

Branched quiz in the quiz manager

When everything looks good, click ‘Save and Exit.’

Step 4: Configure the Opt-In Gate

The opt-in gate is what makes Thrive Quiz Builder stand out for list building.

An opt-in gate usually converts very well. Since visitors have already invested time answering questions, they are curious to see their results, making them more likely to provide their email address.

🧑‍💻 Pro Tip: You can choose to make this email field required or optional. Making it optional might collect slightly fewer emails, but it builds incredible brand trust by not forcing users into a newsletter just to see a result.

To turn it on, click ‘+ Opt-in Gate’ in the Quiz Structure section.

Add an opt-in gate

Once it’s enabled, Thrive automatically inserts an email capture step into the quiz flow right after the last question and just before the results page.

You can click ‘Manage’ to open its customization options.

Managing the optin gate

On the next screen, you’ll see a premade optin gate.

Go ahead and click on the default name to edit it.

Editing the optin gate name

Once that’s done, click the pencil icon to open the editor and start customizing your opt-in form.

Here’s where you can find it:

The pencil edit icon to customize optin gate

In the opt-in gate editor, you can:

  • Add elements – like images, CTA buttons, social share, WooCommerce blocks, and more.
  • Change the template – choose from the available templates based on the style you chose.
  • Configure settings – like adding custom CSS and HTML.

Be careful not to keep the placeholder copy in. You can click on the text element to edit it.

Thrive Quiz Builder's optin gate editor

In this editor, you can also add a connection for an email newsletter setup.

To do this, you can click the email capture block to open the configuration panel on the left and click ‘Add Connection.’ Then, you will need to choose your email marketing service and follow the prompts to connect your account.

Adding connection in the optin gate

If you’re not using an email marketing service, like ActiveCampaign or SendGrid, then you have two connection options to choose from:

  • Email – This simply sends a notification to your WordPress admin email whenever someone completes the quiz.
  • WordPress account – This automatically registers a WordPress user account for the person taking the quiz, saving their details directly in your site’s database.

For this tutorial, let’s choose ‘WordPress account.’

Next, you can assign a user role, like Subscriber. This allows you to safely store their contact information without giving them admin access to your site.

Assigning the Subscriber role

Don’t forget to click the ‘Apply’ button to finish configuring.

As you explore this panel, you’ll find a ‘Spam Prevention’ option. Enabling this lets you protect your email list from fake signups and bot submissions.

The good news is that Thrive has its built-in spam protection, so you don’t need a separate account for that. Go ahead and click on it to select it.

Enabling Thrive spam prevention

If everything looks good for you, click the ‘Save Work’ button at the bottom left corner, so you don’t lose your progress.

Step 5: Set Up the Quiz Results Page

Now that your questions and opt-in gate are set up, it’s time to send users to the right results page.

In the quiz structure, choose the ‘URL Redirect’ option for the results page.

Choosing URL Redirect for product quiz results

This lets you direct quiz takers to a specific page based on their result—like a product or sales page.

You’ll then see a screen where you can assign a URL to each quiz outcome:

  • If your pages are on your WordPress site, select ‘Redirect to content on the site’ and search for the page you want to use.
  • If your pages are hosted elsewhere, simply paste the full URL for each one.

Make sure every category has a corresponding page set up so all users are redirected correctly. Here’s what you see on your screen:

Mapping results pages for each category

Thrive Quiz Builder will automatically save your updates, so you’re safe to go back to the previous page.

Step 5 (Alternative): Create a Results Page with a Social Share Badge

📌 Important: This option is a bit more limited. Since the canvas is smaller, you won’t have as much flexibility compared to creating your own results page, where you can add clear CTAs, tips, and product recommendations.

Because of this, social share badges work best for graded quizzes, where the focus is on sharing scores rather than recommending products.

You can also create a social share badge to encourage users to share their results. This adds an interactive element to your results page and can help drive more traffic to your quiz.

To build one, click the ‘Create a Social Share Badge’ box.

Create a social share badge

In the popup, choose a template to get started.

You’ll be able to fully customize it, so just pick one that’s close to what you need.

Choose a social share badge template

This will open the Thrive Visual Editor again.

Here, you can click to edit any elements. For example, you can edit the placeholder text and background to match your quiz.

🧑‍💻 Pro Tip: Whenever you add images, make sure they are compressed and optimized for the web. Large, heavy image files can slow down your site, which might cause visitors to leave before the quiz even loads.

For category quizzes, make sure to use the [tqb_quiz_result]dynamic tag.

A dynamic tag automatically pulls in each user’s quiz result, so the correct outcome is displayed in the badge without you needing to set it manually.

Dynamic result for social share badge

Once you’re done, click ‘Save & Exit’ to finish.

This will take you back to the Thrive Quiz Builder dashboard.

From here, you’ll need to add your social share badge to your results page. Go ahead and click ‘Results Page’ from the dropdown.

Choosing to show a results page with social share badge

On the next screen, you can give your results page a name.

Click on the default name to update it.

Naming the results page

Next, it’s time to customize your results page.

Click the pencil icon to open the editor.

Editing the results page

This will take you back to the Thrive Visual Editor.

To apply your social share badge, click on ‘Change Template.’

Changing the results page template

On the popup that appears, select the ‘Results Social’ option.

This will let Thrive to pull your customized social share badge.

Choosing the Results Social template

In the preview, you can see your social share badge embedded into the results page.

From here, you can adjust how it looks.

For example, you might want to change the copy or move around the social icons. Simply click on the elements to edit them, and you’ll find the customization options on the left-hand panel.

Adjusting the social share icons

When you’re done, go ahead and click ‘Save Work.’

Step 6: Create a Splash Page for Your Product Quiz

To make your quiz more engaging, you can also add a splash page.

A splash page is the first screen users see before the quiz starts. It introduces your quiz and encourages people to participate, instead of dropping them straight into the first question.

To set this up, go back to your Quiz Structure and select the ‘+ Splash Page’ option.

Adding Splash Page in Thrive Quiz Builder

This will add a new pre-quiz flow in your Quiz Structure section.

Let’s click ‘Manage.’

Click to manage the new splash page

On the next screen, you can give your splash page a name.

Click on the default name to edit it.

Naming the new splash page

Next, it’s time to customize your splash page.

Click the pencil icon to open the editor.

Click the pencil icon to edit the splash page

This will take you to the Thrive Visual Editor.

From here, you can add text, images, or even a video, along with a strong call-to-action to encourage users to start the quiz.

To add a background image, for example, expand the ‘Background’ option, click the image icon, choose your file, and click ‘Apply.’

Applying a background image to the splash page

Next, update the placeholder text to match your quiz.

You can also replace the font, add some styling, or highlight key text so it stands out better against the background.

Editing splash page's premade copy

When you’re done, click ‘Save Work.’

Step 7: Embed the Quiz on Your WordPress Site

Now it’s time to make your quiz live on your site.

To embed your quiz, you’ll need to copy its shortcode and add it to a page using the Shortcode block in the WordPress editor.

Simply copy the shortcode from your Thrive Quiz Builder dashboard.

Copying shortcode in Thrive Quiz Builder

📝 Note: If you’re using Thrive Theme Builder, you can also add the quiz directly as a Thrive element without using a shortcode.

Next, create a new page in WordPress (or open an existing one where you want the quiz to appear).

In the block editor, click the ‘+’ button to add a ‘Shortcode’ block.

Adding the Shortcode block in block editor

Then, paste your quiz shortcode into the block.

Once the quiz is embedded, preview the page to make sure everything is working as expected.

Thrive Quiz Builder's shortcode embedded

In the preview tab, you can fill out your form as a quiz taker would.

Check that your questions load properly and the opt-in gate appears at the right step. You might also want to try entering a typo in your email capture form to see if validation works.

Testing the product quiz

Once you hit submit, confirm that the ‘URL Redirect’ displays the correct result.

Here’s what I got for my first test run:

URL Redirect quiz result

And if you have ‘Results Page’ enabled for your redirect, check that as well.

Here’s what you might see on your screen:

Result page with a social share badge

Other than that, check if contacts are being assigned to the ‘Subsciber’ role on your user lists.

Go to Users » All Users in your WordPress admin area to confirm they were successfully added to your database.

If you ever notice spam or bot submissions slipping through, then you can easily remove them by hovering over their username and clicking ‘Delete’.

The Unapprove link for automatically assigned subscriber

When everything looks good, click the ‘Publish’ button.

Now, you can check your website, to see how it looks like in action:

Thrive Quiz Builder's product quiz on a live site

And that’s it—you’ve successfully created and embedded a product quiz using Thrive Quiz Builder.

FAQs About How to Build a Product Quiz in WordPress

Still have a few questions? Here are some quick answers to help you get started:

Do I need coding skills to set up a product quiz in WordPress?

Nope. Tools like WPForms and Thrive Quiz Builder are beginner-friendly and work with visual builders, so you don’t need any coding at all.

Which method is better for a WooCommerce store — WPForms or Thrive Quiz Builder?

It depends on your needs. WPForms is great if you want a simple quiz that also collects leads and works like a form. Thrive Quiz Builder is better if you want more advanced quiz funnels and detailed branching logic.

Can I embed the quiz on any WordPress page?

Yes. You can add your quiz to any page or post using the block editor, or create a dedicated page for it.

Can I use a different email marketing service instead of Constant Contact?

Yes. If you’re planning to use WPForms, then the good news is that it supports all popular email marketing tools, so you can connect services like Brevo or others instead.

How many quiz outcomes can I create?

There’s no strict limit, but 3–5 outcomes usually work best. It keeps your quiz simple and makes the results feel more accurate.

More Guides for Using Quizzes in WordPress.

I hope this guide has helped you create a product quiz in WordPress.

Next, you might want to see our other helpful guides on:

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Build a Product Quiz in WordPress That Recommends & Converts first appeared on WPBeginner.

Gutenberg Times: WordCamp Asia, Block Themes, AI in WordPress, WooCommerce 10.7– Weekend Edition 363

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Hi there,

I am just back from my fourth WordCamp Asia and it was again fantastic! I also enjoyed Mumbai as a city to visit. The energy in the streets, the kindness of the people, the historic sites of many cultures and the deliciousness of the food. It was all an adventure!

Huge Kudos to all the people who put together a phenomenal WordCamp. It’s a lot of work, and it takes dedication, perseverance and an incredible amount of details to bring it all together for ca 2300 people to have a good time. And I am excited for next year to revisit India for the first WordCamp India as a fourth flagship event.

The angels behind the scenes already uploaded all 48 session videos to YouTube to the WordCamp Asia 2026 playlist on the WordPress channel.

And just in time for this Weekend Edition, WordCamp Europe announced their schedule, with two tracks for talks and two for workshops. In a few weeks, on June 4-6, 2026, roughly 1500 people will descend on Krakow, Poland. Will you be there?

If you would rather not get across the pond, there are a few WordCamps on the calendar in the US, too:

A full list of all planned WordCamps in various stages is available at WordCamp.org

What else is in this Weekend Edition? AI in WordPress, block theme and plugin updates and more…

Have fun!

Yours, 💕
Birgit

Developing Gutenberg and WordPress

Miguel Fonseca recaps what’s new in Gutenberg 22.9, a focused release across 131 merged PRs. The headline addition is background gradient support for the Group block, letting you layer gradients over background images for the first time. The command palette gains organized sections for recent commands and contextual suggestions — experimental, opt-in via Gutenberg Experiments. Real-time collaboration gets stability fixes: block notes now sync without a page refresh, and the stuck “Join” button in the post list is resolved.

🎙 The latest episode is Gutenberg Changelog #129 Artificial Intelligence, WordPress 7.0 and Gutenberg 22.8 with Beth Soderberg, of BeThink Studio

Beth Soderberg and Birgit Pauli-Haack recording the Gutenberg Changelog 129

Anne McCarthy introduces the Twenty Twenty-Seven team: Henrique Iamarino leads design, with Maggie Cabrera and Carolina Nymark as co-lead developers. The standout addition is Juanfra Aldasoro stepping into a newly created lead mentor role — a deliberate move to make theme contribution more structured and welcoming for newer contributors. Starting earlier than previous default theme cycles gives the team room to be more intentional: the goal isn’t just a great theme, but growing the number of people who feel capable of contributing to WordPress theme work at all.

WordPress 7.0

The release date is still pending. An update is expected on or before April 22, 2026, next week. Stay tuned.

Benjamin Zekavica, previous Core team rep, offers a practical pre-flight checklist to prepare your plugins and sites for WordPress 7.0: if your plugins still use metaboxes, real-time collaboration will silently break for your users — migration time is now. PHP 7.2 and 7.3 are gone, MySQL minimum jumps to 8.0, and API keys in the new Connectors screen sit unencrypted in wp_options until Trac #64789 lands, so use environment variables instead. The iframed editor isn’t enforced in 7.0 core yet, but test your v2 blocks in the Gutenberg plugin today.


Core AI team member Darin Kotter cuts through the noise in WP 7.0 + AI: WordPress 7.0 ships AI infrastructure, not AI features. Your site won’t suddenly start firing off AI requests when you update. What lands in core are the provider-agnostic AI Client PHP API, the new Connectors API for managing external service authentication, and client-side enhancements to the Abilities API. Actual AI providers, features, and MCP integration all arrive via separate plugins — your choice, your setup.

Nevertheless, Depak Gupta,freelance developer from Mumbai and contributor on the Core AI team, published a plugin to Turn of all AI Features via the Settings > General page or via command line.

Plugins, Themes, and Tools for #nocode site builders and owners

Jamie Marsland poses an interesting question in The future of WordPress after blocks: what if the builder isn’t human? He suggests that blocks were made for people—easy to understand but difficult for AI to interpret. He envisions a future where meaning is more important than layout, editing becomes conversations, and WordPress transforms from a site builder to a content operating system.


Shani Banerjee highlights the new features in WooCommerce 10.7, mainly focusing on performance boosts: improvements on the high-performance order storage (HPOS) reduce the number of database queries by 51%, and using object cache significantly cuts down checkout query counts. There are also updated analytics export filters that accurately reflect currency for background jobs, a new beta PHP API for handling orders, fixes for the Cart and Checkout blocks, better contrast for accessibility, and increased security for order notes in the REST API and AJAX handlers. Banerjee has all the salient details for you.


Speaking of WooCommerce, Wes Theron walks you through the new course, Build your store with WooCommerce on WordPress.com. It’s free and beginner-friendly. You’ll learn everything you need to launch and manage an online store. In about an hour of bite-size video lessons, you’ll work through products, payments, shipping, taxes, and order management at your own pace, ending with a fully functional store and the confidence to run it day to day.


Derek Hanson‘s Cover Block Parallax Style v1.2.0 is more bug-fix than feature release. The most visible fix: the editor and frontend were using different default speeds, so what you previewed wasn’t what visitors saw. Two mobile-handling bugs got squashed — the original global viewport check meant parallax would never initialize after resizing from mobile to desktop. The main new feature is a per-block “Disable on mobile” toggle, replacing the blunt all-or-nothing approach. Background oversizing also bumped from 130% to 140%, matching what production parallax libraries use.


Elliott Richmond continues his WordPress.com series with Design Your WordPress Homepage with Twenty Twenty-Five, switching to the core theme he contributed to and building a hero section, call to action, and quick links grid — properly, using blocks the way they were designed. In 12 minutes you’ll learn how Groups, Covers, Grids, Global Styles, and Patterns fit together, and why understanding what’s happening under the hood makes all the difference to your layouts.

Theme Development for Full Site Editing and Blocks

At WordCamp Asia 2026 in Mumbai, I ran a block theme development workshop and whether you were there or couldn’t get a seat, the full workshop bundle is now on GitHub — everything you need to build Concrete & Light, a portfolio theme, entirely through the Site Editor. Three guided exercises walk you through styling headers and footers, setting global element styles, and creating dynamic page and archive templates. You can be up and running in minutes via WordPress Studio, the Studio CLI, or directly in WordPress Playground.

Workshop reference theme screenshot Concrete and Light

Jonathan Bossenger documents how he built a custom WordPress block theme using Claude and MCP tools — no CLI, no code editor, just conversation. WordPress.com MCP tools let Claude audit his live site directly; WordPress Studio MCP tools wrote the theme files into his local environment. The key lesson: AI got him 80% there fast, but converting Claude’s raw HTML output into proper editable block markup still required a human in the loop — and Claude Code to help get it done.

Home page hero section by Jonathan Bossenger

Yann Collet, founder of Twentig, has launched Twentig One, a new free WordPress block theme built for the site editor. Lightweight and flexible, it offers templates, post formats, color presets, font pairings, and fluid spacing out of the box. Four starter sites — Business, Portfolio, Blog, and Personal — get you up and running quickly, with more on the way.

“Keeping up with Gutenberg – Index 2025”
A chronological list of the WordPress Make Blog posts from various teams involved in Gutenberg development: Design, Theme Review Team, Core Editor, Core JS, Core CSS, Test, and Meta team from Jan. 2024 on. Updated by yours truly. 

The previous years are also available:
2020 | 2021 | 2022 | 2023 | 2024

Building Blocks and Tools for the Block editor.

Eric Karkovack walks you through using the Remote Data Blocks plugin to pull Google Sheets data into WordPress, step by step. The plugin connects to Airtable, Shopify, and Google Sheets out of the box, with HTTP support for other sources. Most of the setup time goes into Google Cloud Platform — creating a project, enabling APIs, and generating JSON credentials. Once connected, your spreadsheet data renders via a block and a customizable pattern directly in the editor.


Varun Dubey shares a hard-won lesson in CLAUDE.md for WordPress Developers: Why Layered Knowledge Beats a Bigger File: when your instructions file hits 400 lines, more rules aren’t the fix. His solution is four distinct layers — rules in CLAUDE.md, facts in memory, procedures in skills, and capabilities in MCP servers — each loaded only when relevant. For WordPress developers already running Claude Code and feeling the weight of their own instructions pile up, this is the cleanup framework you didn’t know you needed.


AI and WordPress

Jeffrey Paul announces two quick releases of the WordPress AI plugin. Version 0.6.0 marked a shift toward connected publishing workflows — image editing and refinement landed as a full Feature, and the plugin was renamed from “AI Experiments” to simply “AI.” Now 0.7.0 is out, expanding editorial workflows further: Content Classification suggests categories and tags from your post content, Meta Description Generation handles SEO descriptions without leaving the editor, and bulk alt text generation lets you process your entire Media Library at once. Your next stop is 0.8.0, where Content Provenance tracking via C2PA and a “Refine from Notes” experiment are already taking shape.


James LePage, co-team rep of WordPress Core AI and head of AI at Automattic, catalogs what the community is building on top of the WordPress AI infrastructure ahead of 7.0. The volume is the point: ten community AI provider plugins, 70+ plugins adopting the Abilities API covering hundreds of millions of installs, dozens of MCP server implementations, fourteen agent skills, and tutorials in Japanese, German, Spanish, Portuguese, and Russian. WooCommerce, ACF, Ninja Forms, GravityKit, Yoast, and WP Engine are all in. None of it was dictated from the top — the community decided the building blocks were worth using. The post has about 180+ distinct resources and links. And LePage himself admits it’s not exhaustive.


JuanMa Garrido shares hard-won lessons in Using local AI models with WordPress 7.0: what I learned connecting Ollama — the kind the official docs skip. The biggest gotcha: call wp_ai_client_prompt() at init priority 25 or later, not the default 10, or authentication won’t be wired up yet and you’ll get a silent “No models found.” He also covers how to allowlist localhost requests (blocked by WordPress’s SSRF protection by default), register fallback auth for keyless local providers, and use is_supported_for_text_generation() as a pre-flight check before committing to an API call.


Gary Pendergast brings his AI writing experiment directly into the block editor with Claudaborative Editing 0.4. The new WordPress plugin — available on GitHub now, pending directory approval — adds a sidebar menu with Compose, Proofread, Review, Edit, and Translate modes, plus a pre-publish panel that suggests tags, categories, and excerpts. You control how much the LLM does: it can fix things outright or just leave notes for you to act on. Gary uses it mainly for planning — to organize his thoughts before writing, not to write for him.

What’s new in Playground?

Fellyph Cintra announces a new blueprint agent skill that teaches your coding agent to write valid WordPress Playground Blueprints from natural language prompts. Install it with one npx command and your agent gains a structured reference covering every Blueprint property, resource type, step sequence, and common pitfalls — so it stops guessing property names or forgetting require '/wordpress/wp-load.php' in runPHP steps. It works with Claude Code, Gemini CLI, Cursor, Copilot, and Codex.

Need a plugin .zip from Gutenberg’s master branch?
Gutenberg Times provides daily build for testing and review.

Now also available via WordPress Playground. There is no need for a test site locally or on a server. Have you been using it? Email me with your experience.


Questions? Suggestions? Ideas?
Don’t hesitate to send them via email or
Send me a message on WordPress Slack or Twitter @bph.


For questions to be answered on the Gutenberg Changelog,
send them to changelog@gutenbergtimes.com


Featured Image:


Fewer Returns, More Sales: How to Add Size Charts in WooCommerce

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Have you ever wondered how many sales you lose because shoppers aren’t sure if an item will actually fit them?

When buying clothes or shoes online, a customer’s biggest worry is getting the right size. This uncertainty often leads to them closing the tab and looking for a store that provides clearer information, resulting in abandoned carts and lost sales for you.

I understand how frustrating it is to lose potential customers just because of sizing doubts. That’s why I’ve helped many store owners set up clear size guides on their product pages, which removes this doubt and gives customers the confidence to click ‘Add to Cart’.

In this guide, I’ll show you how to easily add a size chart to your WooCommerce store using three proven methods. By the end, you’ll have a system in place that reduces returns, boosts sales, and keeps your customers happy.

How to Add Size Charts to WooCommerce Product Pages

TL;DR: There are multiple ways to add a size chart to WooCommerce. If you are on a tight budget, you can use the free WPC Product Size Chart plugin. If you want to save time by importing pre-made sizing templates, I recommend Advanced Product Size Charts Pro. You can also use SeedProd to custom-design your product page layouts.

Why Add a Size Chart to Your WooCommerce Store?

The biggest reason for high return rates in online stores is often incorrect sizing. When a customer receives an item that doesn’t fit, it leads to a frustrating experience for them and extra shipping costs for you.

By adding a clear size guide, you make sure your shoppers have all the information they need before they buy. This builds trust and helps people feel more confident about clicking the ‘Add to Cart’ button.

Beyond reducing returns, a professional size chart offers several technical benefits for your store:

  • Higher Conversion Rates: Shoppers are much more likely to complete a purchase when they aren’t worried about the fit.
  • Fewer Support Tickets: You won’t have to spend as much time answering emails from customers asking for specific measurements.
  • Better Mobile Experience: Using a popup chart means mobile users can quickly check sizes without leaving the product page.
  • Improved SEO: Detailed product information like measurements can help your store show up for more specific search queries.
Benefits of Adding Size Charts to Your WooCommerce Product Pages

Taking a few minutes to add a size chart is one of the easiest ways to build trust with your shoppers and protect your bottom line.

With that in mind, let’s look at the best ways to set this up on your site without writing any code.

Which Method is Right for You?

There are a few different ways to add sizing guides to your store, depending on your budget and how much design control you want. You can use the quick links below to jump to the method that best fits your needs:

Before you begin any of these methods, make sure you have an active WooCommerce store with at least a few products already added.

If you haven’t set this up yet, you can follow my step-by-step guide on WooCommerce Made Simple.

Method 1: Add a Size Chart Using a Free Plugin

If you are looking for a reliable, free way to add sizing tables, I recommend the WPC Product Size Chart for WooCommerce plugin. It is incredibly lightweight and very beginner-friendly.

First, you need to install and activate the plugin. If you need help, see our guide on how to install a WordPress plugin.

Once activated, go to Size Charts » Add New in your WordPress admin dashboard to create your first guide.

First, give your size chart a descriptive title (like ‘Women’s Shoe Sizing’).

Adding a Chart Title Using WPC Product Size Chart for WooCommerce

Next, scroll down to the ‘Configuration’ box.

If your manufacturer gave you a sizing guide as a JPEG or PNG image, you can click the ‘Add Media’ button inside the ‘Above Text’ or ‘Under Text’ areas to upload your picture directly to the chart.

Adding an Image Size Chart Using WPC Product Size Chart for WooCommerce

However, keep in mind that building a text-based table using the plugin’s grid is usually better for mobile shoppers, as it will automatically resize to fit smaller screens without making them pinch and zoom.

If you prefer to type out your measurements, look for the ‘Chart Table’ section right in the middle.

Here, you can add rows and columns to build your layout, and then click inside the fields to type in your sizing data.

Creating a Sizing Chart Table Using WPC Product Size Chart for WooCommerce

Finally, you need to tell the plugin where to display this chart. Look for the ‘Apply’ dropdown at the top of the Configuration box.

I highly recommend assigning your chart to specific product categories here so it shows up automatically, which will save you a ton of time.

Applying a Size Chart to a Product Category Automatically Using WPC Product Size Chart for WooCommerce

If you select ‘None’ from this dropdown, you will have to manually edit each individual WooCommerce product and assign the chart using the new ‘Size Charts’ tab located in the Product Data box.

When you are finished, click the ‘Publish’ button at the top of the screen.

Publishing a WPC Product Size Chart for WooCommerce Size Chart

The plugin will automatically add a ‘Size Chart’ button to your designated products. When customers click this button, your measurement guide will open in a clean, informative popup.

Method 2: Add a Size Chart Using a Premium Plugin

While building tables manually works well for a few items, larger stores often need a faster workflow.

For advanced features like pre-made templates, and clean popup displays, I recommend using the premium Advanced Product Size Charts Pro plugin.

First, you need to purchase, install, and activate the Pro plugin. If you need help, see our guide on how to install a WordPress plugin.

Once the Pro version is active, navigate to Size Chart » All Size Charts in your WordPress admin dashboard.

The pre-made size chart templates library in Advanced Product Size Charts Pro

You will see a list of roughly 10 pre-made charts (like ‘Men’s T-Shirt’ and ‘Women’s Shoes’). These are your ready-made templates.

Instead of starting from scratch, find the template that closely matches your product type.

Hover over the title and click the ‘Edit’ link. This opens the chart editor with all the measurement data already populated.

Scroll down to the ‘Chart Table’ section, where you will see the measurement grid.

Creating a Chart Table Using Advanced Product Size Charts Pro
  • To Edit: Double-click any cell to change the numbers or text to match your inventory.
  • To Expand: Use the (+) buttons at the end of rows or columns to add new sizes (like XXL) or new measurement types (like ‘Sleeve Length’).
  • To Clean Up: Click the ‘Trash’ icon on any unused rows to ensure they don’t show up as awkward blank spaces on your live site.

Expert Tip: When customizing your chart, make sure to delete any empty rows using the trash icon. Leaving blank rows in the editor often results in awkward blank spaces on your live product page, confusing shoppers.

Next, scroll down to the ‘Size Chart Settings’ section near the top of the page.

For the Size Chart Position, choose ‘Modal Popup’. This is the most popular professional choice.

Selecting the Popup Option in Advanced Product Size Charts Pro

You can now use the ‘Size Chart Link Title’ field to change the actual button text (such as ‘View Fit Guide’).

You can also use the ‘Popup Icon’ dropdown to add a visual cue next to your link, and adjust the ‘Chart Table Font Size’ to ensure the text is easy to read on all devices.

Customizing Other Popup Settings in Advanced Product Size Charts Pro

Finally, you need to tell WooCommerce which products should display this specific chart.

Look at the right side of your screen, where you will see dedicated meta boxes for Assign Category, Assign Tag, Assign Attributes, and Assign Product.

Assigning a Size Chart to Products Using Advanced Product Size Charts Pro

To save time, simply check the relevant boxes in the ‘Assign Category’ meta box (like ‘Shirts’ or ‘Shoes’). This automatically applies the chart to every item in that category.

If you have a unique item that fits differently than the rest of your inventory, you can use the ‘Assign Product’ box to apply the chart to just that one specific item.

When you are happy with how everything is set up, click the ‘Update’ or ‘Publish’ button on the right side of the screen. Your size chart is now live.

Updating a Size Chart Using Advanced Product Size Charts Pro

I highly recommend opening one of your product pages in a new tab to verify that the button appears in the right spot and the popup looks correct on both desktop and mobile.

Method 3: Add a Size Chart Using a Page Builder

If you want complete control over exactly where your size guide appears and how your entire product page looks, I highly recommend using the SeedProd Website Builder.

Using SeedProd will replace your current WordPress theme, so this method is best if you want to redesign your entire online store from the ground up.

This allows you to place your size chart exactly where it will convert best, like right under the price or inside a custom product tab.

Using SeedProd gives you the freedom to build a truly unique shopping experience.

If you want a more detailed walkthrough on setting up your custom store design, check out my guide on how to customize WooCommerce product pages (no code method).

Note: You will need a SeedProd Elite license to access the specific WooCommerce blocks and Website Builder features required for this method.

First, you need to install and activate the SeedProd plugin.

If you need help, see our guide on how to install a WordPress plugin. And since you purchased an Elite license, don’t forget to activate your license key on the SeedProd » Settings page.

Verifying SeedProd Pro's license key

Next, go to SeedProd » Website Builder in your WordPress admin dashboard.

Note: You can ignore the ‘AI Theme Builder‘ menu for this tutorial, as we want the manual controls found here.

To create your size chart layout, click the ‘Add New Template’ button under the ‘Quick Actions’ section.

Adding a New Template Using the SeedProd Website Builder

In the popup that appears, give your template a descriptive name (like ‘Single Product Custom’).

Then, from the ‘Type’ dropdown, select ‘Single Product’.

Creating a New Single Product Theme Template in SeedProd

Next, you need to set your ‘Conditions’.

By default, SeedProd automatically sets this to ‘Include’ and ‘Product Post Type’. This means your new layout will show up on every single product in your store.

If that is what you want, simply click the ‘Save’ button.

Adding a Size Chart to All Products Using SeedProd

However, if you only want this specific size chart to appear on certain items, you can easily change this.

You need to click the dropdown menu, scroll down to the ‘WooCommerce’ section, and select ‘Product Category’.

You will need to carefully type the exact name or slug of your category (like ‘shirts’ or ‘shoes’) into the text box, and then click ‘Create Template’.

Adding a Size Chart to a Product Category Using SeedProd

SeedProd will now open its visual drag-and-drop editor. On the left side of your screen, you will see a section for your WooCommerce blocks.

You can drag and drop essential blocks like the Product Image, Product Title, Product Price, and Add to Cart button directly onto your canvas to build your layout.

Building a Product Page Using SeedProd

To add your sizing guide, you have three professional options to choose from:

  • The Image Block: Drag an ‘Image’ block directly under the price and upload your size guide graphic.
  • The Product Data Tabs Block: Drag this block into your layout. In the settings, add a new tab, rename it ‘Size Guide’, and type or paste your measurement table into the content area.
  • The Accordion Block: Drag an ‘Accordion’ block and label it ‘Check Your Size’. This keeps the page clean and only shows the measurements when the customer clicks to expand it.
Adding a Size Chart Image to a Product Page in SeedProd

When you are happy with your custom product page design, click the ‘Save’ button in the top right corner of the editor.

Next, click the dropdown arrow next to the save button and select ‘Publish’.

Publishing a Custom Product Page in SeedProd

Finally, exit back to the SeedProd » Website Builder dashboard.

When you are ready, you must toggle the ‘Enable SeedProd Theme’ switch to ‘ON’ at the top of the page. If you skip this step, your custom design will not show up on your live store.

Important: Because this setting replaces your active WordPress theme with SeedProd, please ensure you have also created your ‘Header’ and ‘Footer’ templates in the Website Builder. If you don’t, your live site may lose its navigation menu!

For details, see our guide on how to create a custom WordPress theme with SeedProd.

Enabling the SeedProd Theme

Your custom product page and size guide are now live and ready for your shoppers.

Bonus Ways to Optimize Your WooCommerce Store

Adding a size chart is a great first step, but there are other ways to make your store more successful.

Using the right tools can help you turn more visitors into customers:

FAQs About WooCommerce Size Charts

I’ve helped many store owners set up their measurement guides. Here are some of the most common questions I get about adding a size chart in WooCommerce.

1. How do I add a size chart in WooCommerce for free?

You can add a size chart for free by using the WPC Product Size Chart plugin. It includes a straightforward table builder and lets you easily use the ‘Add Media’ button to upload sizing images to your product pages for free.

2. Can I show a different WooCommerce size chart for each product category?

Yes, you can assign different charts to specific categories using both the free WPC Product Size Chart plugin and the Advanced Product Size Charts Pro plugin. This allows you to have one guide for your ‘T-Shirts’ category and a completely different one for ‘Shoes.’

3. Will a size chart plugin slow down my WooCommerce site?

No, well-coded size chart tools are very lightweight. I’ve found that they only load the necessary scripts when a user views the product or clicks the popup button, so it won’t hurt your WooCommerce page loading speed.

4. Does WooCommerce have a built-in size chart feature?

WooCommerce does not have a built-in size chart feature. While you can use WooCommerce product attributes to list measurements, using a dedicated tool like the plugins mentioned above is much better for creating a visual table that is easy for customers to read.

5. How do I upload a size chart image in WooCommerce?

If you already have a pre-made size chart saved as an image (like a JPEG or PNG) from your manufacturer, you don’t have to build a new table from scratch. You can use SeedProd to add an Image block directly to your product page layout, or you can use the ‘Add Media’ button inside the free WPC Product Size Chart configuration settings.

Just remember that static images can sometimes be hard to read on mobile phones. If you do upload an image, don’t forget to add Alt Text so search engines and visually impaired shoppers can still understand your sizing information.

6. What data should I include in my size charts?

For apparel, common measurements include bust, waist, hips, and inseam. For shoes, foot length is crucial. Always include both imperial (inches) and metric (cm) units if your audience is international. Consider adding a ‘How to Measure’ guide or diagrams to help customers get accurate readings.

7. How do size charts help reduce returns in my store?

Size charts clearly communicate product measurements, which helps customers choose the correct size the first time. This significantly reduces the chances of them receiving an item that doesn’t fit, which in turn lowers your return rates and saves you money on shipping and processing.

8. How do I add selectable sizes (like Small, Medium, Large) to my products?

There are two different ways to add functional sizes to your WooCommerce store, depending on what you want the customer to do:

  • To select a size for purchase: If you want to add a dropdown menu on your product page so a customer can choose ‘Medium’ before clicking Add to Cart, you need to use built-in WooCommerce product attributes and variations.
  • To browse the store by size: If you want an Amazon-style sidebar where customers can check a ‘Medium’ box to only see medium-sized items across your whole catalog, you need to use a product filter plugin like WPFilters.

To set up functional sizes, check out our complete guides on how to add product attributes and how to set up product filters.

Additional Resources for Online Stores

I hope these methods help you create a seamless shopping experience for your customers.

If you’re ready to take the next step in growing your online business, I recommend exploring some of my other articles below.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Fewer Returns, More Sales: How to Add Size Charts in WooCommerce first appeared on WPBeginner.

Open Channels FM: Podcasting 2.0: The Open Source Movement Reshaping How We Create and Consume Audio

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This episode explores Podcasting 2.0, highlighting community-driven enhancements to RSS, the balance of distribution platforms, and evolving podcast formats.

Gutenberg Times: Building a block theme from scratch – Workshop resources

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It was great fun to conduct a Workshop at WordCamp Asia contributor day. Roughly 100 students were in the class and it was a great interactive session. I also know that there were quite a few of you who didn’t get to join us because there wasn’t enough room.

Birgit Pauli-Haack workshop on the block editor and full-site editing was a highlight of the entire event. Her depth of knowledge and infectious enthusiasm for the future of WordPress left me inspired and ready to dive deeper. – Kinjal Dwivedi

If you attended the Block Theme Development workshop at WordCamp Asia 2026 in Mumbai and want to revisit the exercises, or if you couldn’t make it but want to work through it on your own, the complete workshop bundle is available on GitHub. Everything you need to follow along is included:

  • the reference theme,
  • demo content with media,
  • step-by-step instructions to start your theme, and
  • a blueprint to set up a local site with WordPress Studio or with WordPress Playground.

You can get started within minutes.

If you have used the Site Editor to customize a theme but have not yet built one from scratch, this workshop is a great next step. The exercises stay entirely within the visual editor. By the end, you will have a working portfolio theme and a solid understanding of how template parts, patterns, global styles, and custom templates fit together. Using the Create Block theme plugin, you can save all your changes in the new theme files, export it and use it on other websites.

A quick primer before you start

Before jumping into the exercises, it is worth reviewing the workshop slide deck. If you are coming from classic WordPress themes, the mental model is different. A block theme replaces PHP template files with HTML templates built from block markup, and it replaces scattered CSS with a single theme.json file that defines your colors, typography, spacing, and layout in one place. Templates and template parts live in their own folders, and every piece of them is made of blocks.

The Site Editor is where it all comes together. It gives you a visual canvas for designing templates, setting global styles, and previewing changes in real time. Developers ship defaults through theme.json; site owners customize through the Site Editor. When a user makes a change in the editor, it takes precedence over the theme default. Understand that layering is key before you dive into the exercises.

What the workshop covers

The workshop walks you through building Concrete & Light, a block theme for a fictional heritage architecture studio based in Mumbai. Rather than starting from theory, you start from a working site with real content — five pages and three project posts — and progressively shape the design through the Site Editor.

Reference theme for the Building block theme from scratch Concrete & Light.

Three guided exercises take you from basics to custom templates:

Exercise 1: Styling the Header. You install fonts (Jost and Playfair Display), set up a semantic color palette, configure typography presets, and transform the default header into a dark, minimal navigation bar with uppercase text and an accent border. This is where you get comfortable with global styles and template parts.

Exercise 2: Footer and Global Elements. You build a four-column footer with studio branding, page links, social channels, and addresses. Then you style headings, links, and buttons across the entire site to ensure design consistency. By the end, you understand how global element styles cascade through your theme.

Exercise 3: Page Templates. This is where it gets interesting. You create a Landing Page template with a full-viewport hero image, a 40% overlay, and a dynamically pulled page title — no hardcoded text. Then you build a Category Projects template with a three-column query loop grid, giving you hands-on experience with archive templates and dynamic content.

You use the visual tools WordPress provides and see the results immediately. The Create Block Theme plugin is pre-installed so you can export your modifications as a proper theme at any point.

Getting started on your own

You have three options for setting up your site:

  • A visual app, WordPress Studio can import the included blueprint and have your site ready in a couple of minutes.
  • Using the command line, the Studio CLI will do the same thing with a single command.
  • Or skip the install entirely, open the workshop site directly in WordPress Playground — it loads right in your browser with all the content and plugins already in place.

Instructions for installing WordPress Studio or using the Studio CLI for the workshop are also available.

Whichever route you choose, the blueprint automatically installs WordPress, activates the required plugins, imports all demo content and media, and configures the site settings.

Once your site is running, open the exercise instructions on GitHub and work through them at your own pace. The instructions include color references, specific block settings, and enough context that you should not get stuck even without a workshop facilitator in the room.

The full workshop bundle is on GitHub. Fork it, clone it, or just download the ZIP. And if you build something with it, we would love to hear about it.

If you have trouble or run into problems, email pauli@gutenbergtimes.com or ping me on WP Slack or create an issue or discussion on GitHub

Resources to learn more

WPTavern: #212 – Anne Bovelett on How Web Accessibility Boosts Traffic, SEO, and Revenue

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Transcript

[00:00:19] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley.

[00:00:26] Jukebox is a podcast which is dedicated to all things WordPress, the people, the events, the plugins, the blocks, the themes, and in this case how web accessibility boosts traffic, SEO, and revenue.

[00:00:39] If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players.

[00:00:56] If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you or your idea featured on the show. Head to wptavern.com/contact/jukebox and use the form there.

[00:01:13] So on the podcast today we have Anne Bovelett.

[00:01:16] Anne is a seasoned accessibility strategist with many years of experience in the tech industry. Her journey into accessible design began several years ago, and since then, she’s become a passionate advocate for making the web a more inclusive place. Especially for WordPress users and developers. Drawing from her background in consulting, training, and her own experiences, Anne’s work focuses on the intersection of accessibility, universal design, and tangible business outcomes.

[00:01:46] This episode explores accessibility, not just as a moral imperative, but as a strategic advantage for website owners and businesses. Anne explains how neglecting accessibility means you are leaving serious money on the table, referencing compelling research from a variety of credible sources. These studies reveal practical data. Compliant sites enjoy increases in organic traffic, a boost in keyword rankings, stronger authority, and significant financial opportunities, sometimes running into millions and even billions.

[00:02:22] Anne talks about why accessibility hasn’t always been prioritised on the web, using analogies of the physical world, and the history of web development. She gets into the technical side as well, but this conversation is specifically geared towards the real world, bottom line, business benefits of accessible websites. Reach more users, boost revenue, and even reduce support costs.

[00:02:46] If you’re a website owner, developer, or digital business leader who’s ever wondered whether accessibility is worth it, this episode is for you.

[00:02:57] If you’re interested in finding out more, you can find all of the links in the show notes by heading to wptavern.com/podcast, where you’ll find all the other episodes as well.

[00:03:07] And so without further delay, I bring you Anne Bovelett.

[00:03:17] I am joined on the podcast by Anne Bovelett. Hello Anne.

[00:03:20] Anne Bovelett: Hi Nathan. Thank you for having me today.

[00:03:23] Nathan Wrigley: You are very welcome. Anne and I have been talking for quite a long time before we hit record and we’ve covered a lot of ground. But the ground that we’re going to cover today is all to do with accessibility, your WordPress website and why, well, why you are leaving money on the table if you are not pursuing the accessibility goals that you probably should be in the year 2026.

[00:03:43] Before we begin that, I guess it would be a good idea for you, Anne, to give us your credentials. Tell us a little bit about you and how come you get to speak authoritatively about accessibility in WordPress. So over to you, give us your bio.

[00:03:55] Anne Bovelett: It’s the most dangerous thing to ask me ever, right? Because I always talk too much.

[00:04:01] So let me do it differently this time. When I started figuring out about accessibility, about six years ago, I quickly realised that it’s not that complex to learn accessible coding. It’s not that complex to learn universal design principles. But what is hard for a lot of people working in accessibility is that many of them have this very social way of acting. I do too. I’m in it for the right reason, I think, because I want everybody to have freedom and also the freedom to make the same mistakes that we do, but also not to be constrained in any way.

[00:04:46] And then I was speaking to accessibility specialists, remediators, and in every layer of businesses, and I realised that they were being punched upon by organisations because they were just getting too many roles in one. The expectations were insane. So companies were 2 – 3000 people working for them, outputting I don’t know what kinds of digital products and websites, would expect one person to be the accessibility person to guard the compliance. And I mean this is a recipe for burnout 101.

[00:05:21] And one thing I don’t have a lack of is a big mouth. And one of the reasons why I started working for myself is because of that big mouth. I was not material to be hired, even though I managed to work for 22 years in employment. I realised at some point, if I ask a good fee, for some reason people take me seriously. Have you ever noticed that, Nathan? The more money you ask for, the more serious they’re going to take you. It’s absolutely ridiculous. But that’s what’s happening.

[00:05:59] And so I was trying to find my way in accessibility, like where do I fit in best? And then I thought, I’m going to be the flag bearer and I want to teach companies. And one of the things I like to do is to beat them with their own stick. Because I don’t care why someone makes whatever product, or whatever service they have accessible, I just care that they do. So if the stick that says money works, I’ll beat that. I’ll beat with that. It’s no doubt.

[00:06:35] And that’s where my career started changing, and especially since the past one and a half years. Someone said, you should change your job title. You should turn it into Accessibility Strategist. Well, here we are. I don’t care much for titles, but apparently that pretty much describes what I do.

[00:06:57] Nathan Wrigley: It’s kind of curious to me that if you were to, I say this phrase quite a lot on this podcast because there’s a lot of introspection going on and a lot of gazing back in time. It’s kind of curious that the accessibility bit never got importance from the get-go. And I mean right back from when the internet began.

[00:07:18] There was this great promise that suddenly great swathes of information, which would’ve been hither to unavailable to an awful lot of people, would suddenly be able to be parachuted into your living room via a computer and increasingly, you know, into your hand with a mobile phone.

[00:07:34] And yet the technology developed, the browsers developed, the web design industry developed, and it never got that importance. I’m genuinely puzzled by how that occurred. How it is that we all ignored that. And it really is probably only within the last 3, 4, 5 years that this clarion call for accessibility has become mainstream. I know that there’s people that have been banging the gong probably right from the beginning, but it has been largely ignored and I find that really curious.

[00:08:07] Anne Bovelett: I think that is due to two things. First of all, because people approach this as a purely social issue that needs to be resolved, and that people can’t imagine that they have certain users, which is arrogance at its finest. But, you know, that’s another topic.

[00:08:27] The other thing is good intentions. Like they say, the road to hell is paved with good intentions, right? Because in the beginning of the internet, when things got more colour, I always say this is the point, where things got more colourful, when Google was still small, when Alta Vista was still a thing and Yahoo and you remember, and I think we had four digit or five digit numbers for ICQ members. Actually the HTML, the sites were pretty ugly, right? They were fugly, I would say. I remember we had to build with tables and stuff, and then jump through hoops to make something look the way we wanted to.

[00:09:08] But the thing is, around that time, all we had was semantic HTML. We still have that, but back then it’s all we had. And because we were using semantic HTML, it was great for screen reader users, for example, and other assistive technology. But then everybody always wants to improve. They want to do better. And there is a German word for it, and I haven’t found the equivalent for that in English. We call it verschlimmbesserung. It literally means, instead of improving it, maybe down proving it. It’s like over-engineering.

[00:09:48] So this is what happened. And then people always want to work faster and they love building tools that help others, because in a sense, we are a social species, if you like it or not. We’re just social in the wrong things often, I think as a society. And from that perspective, there’ve been developers that had a great idea, said, let’s make frameworks, and then let’s make things easier for our fellow designers and developers.

[00:10:13] And very fast, at some point, semantic HTML was not a thing anymore because people were coding with div and span. And the div and span are the chameleons, the useless chameleons if you talk about accessibility, because you can make a div look like something, but you can’t make it behave like something until you put a ton of JavaScript on it. Div is like tofu without seasoning, right?

[00:10:41] And the same is with span. And because semantic elements like a button is challenging to style for some, a lot of frameworks came that used div and span a lot. And then they’re relying on JavaScript. And then these frameworks were growing and then at some point people were like, oh, this is the biggest framework used by everybody, so it must be good. That’s like saying the opinion of the majority is the truth. Unfortunately it’s not.

[00:11:15] That is my theory. I’m saying this more often. There was this time when everybody was doing Duolingo and then making big messages on social media, look, I’m on a 682.5 day streak in Duolingo, developers, right? And I’m like, why are you telling me about your streak for that but you can’t remember 50 semantic HTML elements? That’s very much also bashing the developer, which is pretty unfair because the problem is, with accessibility is, it’s not taken into account from the beginning.

[00:11:59] Let me compare that with another situation. So our family home burnt down to the ground and we had to rebuild, and then we got the chance to improve some things because we got modern stuff. And then, because we were building this community seminar centre at the same time, we needed to think about how we’re going to build the toilets, right? And then we had to go, and here, because the architect that helped us, he was nice guy, but he didn’t think about wheelchairs, about accessibility.

[00:12:32] At that time, I wasn’t thinking about accessibility or digital accessibility at all. But I was like, what if someone comes in with a wheelchair? Or what if we have a guest that weighs over 190 kilos? Will our toilet survive that? What kind of toilet do we need? And just close your eyes and go into that little toilet room, bathroom you call it, probably, and then close your eyes and imagine, okay, I have trouble moving, I have pain, I have rheumatism. I don’t but, you know, and I’m on a stick. Where do I put my stick? Do I have a place to put that in the corner? Can I reach for the paper?

[00:13:13] All these practical things. These are decisions that you take before you even start building the room. And it’s the same thing with anything else. Digital applications, terminals, elevators. I don’t know, anything. And the thing is, the better you do it, the less people have to ask questions afterwards about, how does this work?

[00:13:39] Nathan Wrigley: Yeah, it’s kind of interesting because in the real world, I know that in the part of the world where I live, and I’ve made this comparison on different podcasts in the past. It’s so self-evident when somebody, for example, who’s using a wheelchair. It’s so self-evident when they can’t get in the building because, well, there they are at the door with some impediment. Maybe there’s three steps that are just unachievable. And it’s really obvious. There they are in the real world. You walk past and you notice it. It’s right there in front of you. Look, there’s a problem that needs to be solved.

[00:14:13] And so for the real world, the legislation in the part of the world where I am, came into effect many years ago. And so, for example, the ramps came in and all the premises that are publicly trading things must have ramps and so on and so forth.

[00:14:26] However, the internet is a different animal in that most of us are browsing in the comfort of our own home. Nobody has any idea what you are browsing. Nobody’s got any idea where it is failing for you because they’re not staring over your shoulder. And even if they were staring over their shoulder, it would be fairly hard for them to determine that, again, to use the metaphor of getting in the building, they wouldn’t see that you couldn’t get in the building even if they were watching your phone. It has to be reported by you, the user that can’t achieve the things. And so there’s this real kind of difficulty in matching it up.

[00:15:03] And also because a website kind of looks finished when it looks finished to most people, then you just put the tools away. There’s the website. It looks finished, so it is finished. We’re done. And of course, there’s this whole increasingly vocal cohort of people who, and we’ll get into them in a moment, who are not able to access these things, but they have to self-report.

[00:15:31] And who do you even report to? If I can’t access a building on my high street, let’s say the local library, I could probably even go to the police in all honesty. There’s a central place. I could go to the police, go to the council, and I could say, this must be fixed. And it, sure enough, it will be fixed. There is no equivalence here. Who would I go to to report a problem so that it will definitely be fixed.

[00:15:53] So there’s this whole sort of strange disconnect, which presents the problem of today. How do we encourage people who don’t get the self-reporting, that it’s a jolly good idea to fix the problems in advance?

[00:16:08] Anne Bovelett: Make it hurt.

[00:16:08] Nathan Wrigley: Or make it valuable, make the fix valuable. And in the scenario that you are describing today, we’re going to talk about some articles, one of which you’ve written, but also one which has been done by accessibilitychecker.org. We’re going to look into those. This is making the economic argument for doing it.

[00:16:26] Anne Bovelett: I’m sorry for interrupting you, but it was not just accessibilitychecker.org because then everybody’s going to go, oh, yeah, another accessibility site. This was Semrush. Semrush people. They did this together with accessibilitychecker.org.

[00:16:41] Nathan Wrigley: Sorry, I’m reading out the URL where I located it, so yeah. But the point being that there’s an economic imperative. And that kind of cuts through a lot, doesn’t it? You know, if you go to a business and you say to them, if we were to make this minor tweak with your business, we could increase your revenue by 0.5 of a percent. If we make these other tweaks, we can increase you by 8%, 9%, or what have you.

[00:17:04] Any business owner who hears those words is going to be curious. Okay, right, you’ve got my attention, now what? And although it kind of misses out the whole moral argument, like we should be making sites accessible just because that’s morally the right thing to do. Put that to one side. Let’s go with the economic imperative.

[00:17:23] So I will link in the show notes to anything that we mention today. So I’ll just drop that in. Go to wptavern.com, search for the episode with Anne, and all the links will be provided there, as well, I might add with a transcript of everything that we say today.

[00:17:38] Tell us the sort of headline pieces that you found curious in the accessibilitychecker.org piece, which is obviously, as you said, created by Semrush amongst others.

[00:17:47] Anne Bovelett: I’m just looking at the first page from Semrush itself. And it was interesting because they actually have an infographic on it that says, summary of findings. That’s not accessible at all, but we used it in our Hackathon project last year. But they tested 10,000 websites. And this is actually what I, and many of the people in my line of work have been waiting for, data, data, data. Because this is what companies care about. And I understand that. You know, they are responsible for people’s salaries, not just the revenue and the turnover, but also for the people that they employ, right?

[00:18:27] And so in this research it showed, after 10,000 websites, that 70% of the sites were not compliant. Well, that’s not news, right? But the thing is, they found a 23% traffic increase tied to higher compliance. 27% more keywords ranked with accessibility improvement. So this is major, but here’s the biggest one. 90% boost in authority score for compliant sites.

[00:18:59] And the thing is, when I read people, wow, we’ve been celebrating last Friday because we had a 0.5 increase in our click rates, for example. That’s another one. I’m like, that could be 10% or 15%. I’m happy to see that it now becomes clear that accessibility affects everything.

[00:19:21] And the thing is, people approach or companies approach accessibility from a technical standpoint. Like, what do we have to change technically? But accessibility is about people. It’s the same thing with all these solutions, the overlays, the whatever. They’re trying to approach it as a digital problem. But this is a human-centric problem. This is how people use the web.

[00:19:48] And now if you go back to SEO, one thing I learned a long time ago, I mean you can tell me about Google and other search engines, whatever you want, I don’t care how technical you are, their biggest customer is the people who search on the web, not the ones who pay them to show their stuff. And so this is what search engines are looking for.

[00:20:16] And now with AI, I’m having a blast because I see people writing stuff like, oh, we have to tell the AI to understand our website. But you are leaving your fate in SEO in the hands of something that is going to interpret what you are doing there.

[00:20:36] I’m not going to name the names. It would be unfair because I’m going to confront them with that before. But, there is a massive event that has a fantastic, big website. I find it hard to navigate, but that’s a personal thing. And that is a JavaScript invested monster. And just for fun of it, I just asked AI, can you find this and this and this for me on that page? And AI was like, no, I can’t. It’s rendering JavaScript. I can’t read this. What do you think that does to a screen reader or, because they’re all using the same technology to read it.

[00:21:10] Nathan Wrigley: Yeah. When I’ve done podcast episodes about accessibility in the past, we’ve often dwelled not on this side, in fact, I don’t think we’ve ever touched sort of like the SEO and traffic benefit of it. It’s always been from the point of view of, what can you do? As an engineer, as a web developer, what can you do to go in in the weeds and fix things?

[00:21:28] We are just going to brush that aside. You can find that information out. You know, go and talk to Anne, for example, if you want to learn how to do it. But the principle here is more about the SEO and therefore the traffic side of things, on the flip side of doing the work. So you imagine, the work is not done. It’s poorer in terms of SEO and poorer in terms of reach, poorer in terms of search engine ranking, poorer in terms of revenue through your e-commerce platform or what have you. And then if you do do the work, all of those things increase incrementally.

[00:21:59] And in some cases the data shows fairly substantially. And so I’m just going to drill into each of those statistics one at a time because I feel it needs a little bit of like teasing out a little bit. So the first one is, well, there’s many statistics, but the first of the three that I’m going to mention, which you already have mentioned is organic traffic.

[00:22:17] So again, this is making the assumption that the work has been done. You’ve achieved the accessibility goals, presumably, which were many. You’ve jumped through all those hoops and you’ve got this benefit on the other side. And here’s some possible benefits.

[00:22:29] Organic traffic increased by an average of 23% as a site’s accessibility compliance score increased. So can I ask you, is that one directly related to search engines then? Because it feels like it is. You know, you did the accessibility work and a byproduct of that is that you became more visible on search engines. Have I got that right?

[00:22:50] Anne Bovelett: Yeah, of course because if assistive technology can’t read your site, the search engines probably can’t either.

[00:22:59] Nathan Wrigley: Yeah. It’s kind of interesting though that you get that much of a boost. You’d think if you had improved things, you might see, I don’t know, a few percent here and there, but this figure of 23%. I mean imagine saying that to a marketing person, or the growth person inside of a company, 23% is possible. The word average in that sentence is bolded. So it’s an average of 23%. So presumably there’s a few that are lower and there’s a few that are higher, but an average increase of 23%. So I don’t ever use the phrase win-win.

[00:23:32] Anne Bovelett: It is win-win. It’s win-win on sides. Maybe that’s a little bit the dark side in me, but I go to business dinners, meetings, entrepreneur get togethers, blah, blah, blah. And then I always hear, at some point I hear people say, I don’t get it. We are paying our SEO companies so much money, and we are not getting better results. And we have had a redesign on our website. And then I look at their website like, hmm, yeah, sure.

[00:24:01] And then they will fix the site at some point, maybe they will improve the site, where the design goes, where the user flow goes. But still, it’s not ranking better, and still it’s not ranking better. And I wonder when SEO companies are going to become so smart that they’re going to tell their customer, hey customer, stop writing click here everywhere.

[00:24:25] Nathan Wrigley: That’s a great, concrete example of what you’re talking about, because I was going to drill into the next one because honestly, the next point does confuse me a little bit. Again, I’ll link to it in the show notes, but point 4, I’ll just read it here, is websites ranked for an average of 27% more organic keywords with a higher accessibility score.

[00:24:45] Can you tease that out for me? Because I’m genuinely puzzled by what that even means. I’m not sure how there’s this overlap between accessibility compliance, and the keywords and how the search engine would pick them up. So that’s me being ignorant.

[00:24:59] Anne Bovelett: I would say, set the compliance story on fire. Torch it, and throw it away because compliance is what makes people do the bare minimum. And I think, I know they had to use this term in the report because they’ve been checking it if the site is compliant. And then you will get lulled into a false sense of security when your score says, like Google does in Lighthouse, ooh, you are 97% accessible. And like, yeah, but the 3% that you say it’s not, is what’s blocking about 80% of a group of potential visitors that you are not having.

[00:25:40] But again, it’s about, in my opinion, it’s about the way things have been coded and the way things have been written. For example, what happens is buttons that aren’t buttons that are not really saying, how do you say it? It’s the same thing. It’s the read more thing again. I have to be careful that I don’t go into the rabbit hole here too much. But it’s the read more thing. It is text where links are actually named properly.

[00:26:08] And just to give you an example, I see a lot of people who try to do affiliate marketing. Let’s say food bloggers. They make humongous sites. They love using WordPress. I know that. There are tons of plugins also for food bloggers to play out the, what do you call that in English? The nutritional values of this and that. All right. And then these bloggers, people complain about it like, oh, why do they have to write their life stories and that of the spider in the corner on the ceiling before they give me the recipe? Well, that is because they’re trying to get caught in the search engines, right?

[00:26:44] And then they have all these links. Like, someone creates a great meal with a fantastic expensive pan and a pot, and I don’t know what, and they have all these articles from Amazon. And all they have is click here, click here, click here, click here. And then imagine someone who is using that. I mean I love, I have a nice little, what do you call that, extension in Chrome? I’ve been speaking German all morning. This is why my English is so rusty right now. I have this extension and it just, in a big article, if I want to know, oh, what was that tool that she was using again? I’ll go get the link list with that little extension there, or I’ll just run the screen reader and get the link list, because that’s easy for me to do. And then all I see is click here, click here, click here. So I’m not finding the link through that pan, and so I’m not buying it through her link.

[00:27:35] Affiliate websites could make so much more money if they would just do the right thing in their content. Let’s forget about the code of the theme that they chose, just the content. If that is played out correctly, and it’s not some JavaScript generated hoo-ha, which doesn’t happen in WordPress Core, they would make a lot more money.

[00:27:58] Nathan Wrigley: Because I haven’t really been following the SEO industry for a very long time, I really don’t have much intelligence around what search engines these days look for. You know, back in the day when I was building websites, there was a, almost like a playbook that you could go through. And if you did these things, you could achieve reasonable results in SEO.

[00:28:18] And that was the state of the internet 15 years ago when algorithms were less sophisticated, and people were just beginning to kind of get online and use things like Google all the time. But it sounds to me as if we’ve got to a point with search engines, as if they’re able to, I’m maybe going to overstate this, it feels like the more human you have become as a website, the more likely Google will favour you.

[00:28:48] I’m not really encapsulating that very well, but what I mean is, if you put content on there, which is human readable. If you make it obvious where to click to do the thing, rather than stop it with keywords and things which, you know, is not really in the best intentions of humans, that’s clearly done for the algorithm only, it does sound like you are saying that the search engines favour, I’m doing air quotes here, humanity.

[00:29:15] Anne Bovelett: They always have. Let me circle back to what I said before. We, as the people who use search engines, and nowadays they’re AI in whatever they do, we are the biggest customer for them. Because if we’re not there to search, to use them, they can’t sell their services to the people paying to be found.

[00:29:37] I might be, how do you say that, unorthodox in this approach, but I’ve seen it. I have a friend, Manuela van Prooijen, she’s the owner of a company called Weblish. In the Netherlands she trains people in how to set up businesses with WordPress and how to build with WordPress. And you wouldn’t expect it when someone is just focused on that, but she’s got a very broad perspective of things. And she dove into SEO in a way that I’ve never seen before. And some of the SEO experts that I know, and we know together, were like, why didn’t we ever think of that? And it had to do with structured data. And of course, everything she builds is accessible.

[00:30:24] Nathan Wrigley: Okay, so I’m going to pivot slightly. However, I think we’ve made the case that if you are endeavouring to make your website more accessible, I think by reading that piece, you will understand that there are definite benefits in terms of traffic and search engine rankings and so on. So let’s just take that one as a given.

[00:30:43] And then I’m going to move over to a piece which you yourself wrote, not that long ago actually. Almost exactly a year ago, March 4th, 2025. It’s on your website, annebovelett.eu. It’s called The E-commerce Industry’s Billion Pound Mistake. And in here you make the argument, and you bind it to money, to actual dollar terms and things like that, which is quite interesting.

[00:31:05] So I’m wondering if you’d just paint the numbers around what you were saying here, if you can remember. I know it’s a year ago now that you wrote it. But broadly speaking, what was the economic case that you were making?

[00:31:13] Anne Bovelett: It’s actually, this is based on a British report, actually. It’s called the Click Away Pound Report. It was brought in 2019. And that actually measures how much revenue people left lying on the street by not making their shops, their online shops, accessible. And the economic case is, we say in Dutch, you thief your own wallet, if you’re not doing it. And again, these are, this is data, these are numbers.

[00:31:48] So in 2016, for example, the click away pound increased by 45%. Let me just throw around some numbers, right? So in 2016, the money that people left lying on the street by not making their eshops accessible was 11.75 billion. Billion, not million, billion pounds. In 2019, that was already up to 17 billion. Really, I don’t know if they’re going to do another Click Away Pound Report again at some point, but I think we’re going to be shocked. Because since 2019, the state of the internet actually worsened because of all this technology. And it’s getting worse because of all this vibe coding voodoo, where they’re using AI that is trained on inaccessible code. But that’s another thing.

[00:32:45] So there’s another article that I have. I think it is so much money that people leave lying on the street, this is larger than the Chinese economy, that amount. It’s in an article I wrote about e-commerce in 2022, where I was criticising CMSs, including WooCommerce, who actually did a great job. Now WooCommerce Core is now accessible. And said, okay, if your system sucks, the people using your system are going to lose without being able to help it.

[00:33:18] Nathan Wrigley: If you send me the link to that piece, I will obviously add that into the show notes.

[00:33:22] Anne Bovelett: It seems I’m on the cold side of accessibility because that is something that forever stuck with me. Someone called me cold hearted, because I’m talking about the commercial side of accessibility all the time. But, you know, there was a time, this is maybe a strange segway, but there was a time where I weighed way over a hundred kilos. I was so heavy. I had trouble moving, I was in pain, I was uncomfortable. And for me, buying clothes became an uncomfortable exercise. Going into these shops, especially these nice boutique shops, with their very small cabins, you know, trying to turn around and not being able to step into a pair of pants or whatever. Just uncomfortable.

[00:34:13] But the most uncomfortable thing about it for me was that I got blatantly ignored by the ladies that were selling the clothes in the stores. And three years after that, I had lost about 37 kilos. And I came into that one store where it was very, very apparent that they really weren’t interested in talking to me at all. I came in and they immediately jumped me, both of them, the shop owner and her assistant. And I got madder and madder and madder and madder.

[00:34:49] And at some point I said, you know what? Keep your clothes, just tell me don’t you remember me? Don’t you know who I am? No, we don’t remember you. And I was like, well, here’s the picture. Oh yeah, I’ve seen you before. And you know what, the fact, at that time I was thinking, maybe it’s because you’re too busy or you are, you know, I don’t know. But the fact that you jumped me right now with the same amount of people in the place tells me something else.

[00:35:15] Now, why am I telling this story? This is how a lot of people that need assistive technology feel, and also how older people feel on the web. I mean, I don’t know about the UK, but in the Netherlands, you can’t do your taxes without a couple of apps on a phone. Well, if you jump through a million hoops, maybe you can send it in on paper still, but it’s almost impossible. If apps like that don’t work correctly, you’re putting people’s fate in someone else’s hand, because you’re working with their tax number.

[00:35:54] I don’t know in the UK, in the Netherlands, your personal tax number, never ever give that to someone. Never. Your social security number, don’t do it. And then you’re like, maybe 60, 70-year-old, and you’re right before that stage where the technology’s getting too hard for you, but apps to do these things are too difficult.

[00:36:17] There is a local tax office in the Netherlands that had a full accessibility redesign done by Level Level in Rotterdam. And for them, the support requests went down, I think by 30% or something. I couldn’t find the case on their website anymore.

[00:36:35] But this is because people are being empowered to do things by themselves. That’s what they want. And for example, in Germany, there are statistics about that. This is an article that I actually published today that, I think it says like 90% of all German users will always try to first solve something by themselves, and if it doesn’t work they’ll walk away.

[00:36:58] Nathan Wrigley: That’s one of the curious things that come out of the article. The first part of this conversation was all about SEO and what have you. We didn’t really talk much about the person experiencing the problem. It was more about search engines and maybe how you would technically fix things. But this is so interesting. In your piece, you, and I’m just going to quote it because that’s going to be the easiest way to get the information into the record.

[00:37:20] And it says, a shocking 75% of disabled customers have willingly paid more for a product from an accessible website, rather than struggle with a cheaper inaccessible one. And that kind of sums up the whole thing really for me, that if you are faced with a struggle to do something, let’s say, I dont know, you want to buy a widget and it’s $100. The calculus that you are going through is, I could spend an hour and a half trying to get that $100 widget, or I could go to this other website and pay $120 for it and be done in three minutes. Well, that’s obvious, I know which one I’m going to do, which is really interesting.

[00:38:02] Anne Bovelett: Yeah, yeah. And there’s another thing. People are always like, oh, accessibility is only for the blind. No. The people that go forgotten in that, and I have to tell you, disabilities rarely come alone, right? I’m just going to take myself as an example. I have ADHD on steroids. I’m in the spectrum. I’m old. I need two pairs of glasses, one for my computer, one for my regular stuff. I’m starting to lose my hearing in certain regions. I am the target group. If I need to go and order, and I’m B2B, right? I’m a business.

[00:38:41] I will order B2B because then I can deduct the VAT. And I have to buy hardware. And I always try to buy the best. I will go to a store, maybe, and it’s B2B and I will go online. If I can’t figure out their stuff, I’m leaving. If I need to look at a manual, a video manual, that has background music while someone is talking, but there is no subtitles, I’m gone. I can’t follow it. My brain won’t let me.

[00:39:15] Nathan Wrigley: Yeah, I mean the analogy in my head is kind of, I don’t know, you’re going into a clothes shop or something like that and you need a new pair of shoes or something, and you discover that all the shoes are in a locked cupboard in a corner. And in order to get to the shoes, you need to ask a receptionist for the key. And then they go and find the key, and then they give you the wrong key and the key doesn’t work. And then they don’t point out where the box of shoes is, so you’re completely confused.

[00:39:36] That whole thing is just avoided by going to the next shop along the street where all the shoes are right there for you to pick up and try on and what have you. You’ve made the journey easy, and it turns out that price isn’t necessarily the prime mover here, which is really interesting. I find that statistic fascinating, that people will pay accordingly if they can get what they need out of it. I mean I know it sounds like common sense, but having it painted in those stark colours is.

[00:40:04] Anne Bovelett: Yeah, yeah. This is one of the things I did want to mention as well. I have the privilege of talking to Mark Weisbrod a lot from Greyd. You know him? He’s the CEO of Greyd. I think he’s unique, especially in the world of WordPress because he’s looking at things solely from a business perspective. He’s not distracted by technical issues or whatsoever. He will get it from there. He’s someone who often says to me like, okay, I like the story now show me the data.

[00:40:39] But then at some point, I remember it was before the European Accessibility Act was coming into effect, I think. So this, we’re talking about this in 2023 or something. And then I said, I don’t get it. Why is everybody so focused on the European Accessibility Act? Look at how much money they can make by leaving people their dignity. Because that’s basically what it is by making your stuff accessible.

[00:41:06] If you get past the stupid idea that if something is accessible, it can’t look nice. I mean, go to github.com without being logged in, that’s accessible. It’s a wonderful website. And then I said, where is the common sense? Why, if I talk to the C-suite of a company in one of those business things, and I say, listen, if you would make this and this and this more accessible in your web shop, your turn over would go up by so many percent, why are they not like, we’ve got to invest this money right now?

[00:41:39] And then he said, no matter what, people will always think with their wallet today and tomorrow. They’re not thinking about next week. Only the most visionary leaders in the industries think way more. And this is something I say now, because he said, he was telling me about they were selling, in a company he worked for, they were selling solar systems. And these systems would save the buyers so much money on the long run, but it was very hard to sell them because it was in the long run.

[00:42:20] And if a CEO or a CFO, I mean I know it sounds offending, I don’t mean it that way, but in large corporations it’s to eat or to be eaten. Managers are always afraid of their managers kicking down on them and the others kicking up, and they’re always trying to defend their own spot in the business. It’s only in smaller companies that people can have more leverage. So there are always so many powers at play in a company that if you start talking to a company about, it’s for the greater good of your company, it’s the same argument as it’s for the greater good of humanity.

[00:42:59] And I’ll just give you another number for example. Based on the Click Away Pound Report, and some other data that I have, I’ve been working on building a calculator. You tell me which country your web shop is in, you tell me how much turnover you have per year and then that calculator is going to tell you how much potential revenue you are walking away from by not making it accessible. I did this for very, very big supermarket chain in Switzerland, and the outcome was you could make 0.94% more revenue. And then you’re like, yeah, less than 1%. Yeah, sure. Ah, it’s still 350 million Swiss Francs.

[00:43:43] Nathan Wrigley: Yeah. Less than 1% but still that kind of money, wow.

[00:43:47] Anne Bovelett: Yes. And then you get this perspective thing. Because I’m pretty sure the day that this knowledge seeps through to the unions of the employees of this company, the employees are going to go like, why do we have to save money, or why do we not get a raise where you don’t take the opportunity to make that much more turnover? And then someone else with other interests in the company says, yeah, but the stakeholders, you know, or the investors, this is why this is not happening. I mean, we all think common sense is the greatest good in the world. People do not have common sense, period.

[00:44:33] Nathan Wrigley: It’s that sort of invisible layer to people who don’t experience any of the accessibility problems that the industry is trying to tackle. For example, you’re fully sighted, you can use your legs and walk about and use a mouse and use regular computer and use a regular screen and your ears are working fine and all those kind of things. All of that stuff is just sort of hidden from you, and so it just somehow doesn’t drive itself to the front of your consciousness.

[00:44:56] Which is why this is so interesting because, although you said you’ve kind of been berated in the accessibility community for banging the gong about money all the time, it’s a great way to cut through, isn’t it? You can go to the CEO of a company and make the economic argument, I would imagine, much more readily than you can do with the moral argument.

[00:45:16] Anne Bovelett: I’ve been thinking about this a lot, about writing up a profile for a position in companies that I don’t think exists yet. Because normally, we call it the sheep with five legs in Dutch. It’s very hard to find that sheep with five legs. If someone is an accessibility officer in a big company, they are being banged on for compliance. If someone is working on accessibility in a lower rank, they’re getting overworked because people have so many expectations or they just don’t do things.

[00:45:52] It’s always, this person is screaming in the desert like, hey, this is happening. I’ve seen this happen, I was guiding a company with more than I think 13 or 14 development teams, over 85 people, and they didn’t talk to each other. Design, didn’t talk to development, development didn’t talk to development in other areas, because that was how the company was structured.

[00:46:18] And I think people need to be educated in two ways to have this position that doesn’t exist yet. It’s a position where you are able to kick the shins of the C-suite in a professional manner, of course, but also sit down with development, design, and content teams and make them communicate with each other in a way that works.

[00:46:48] And for that, you have to understand these processes. And normally, I’m absolutely not for people in managing positions that know the job that the people they’re managing is doing, because they very often become that, how do you say that, the driver on the carriage running in front of the horses? You know, that’s really dangerous. You shouldn’t interfere into detail level too much.

[00:47:15] But if you understand it on a detail level, from design content and development, you can get these people to talk to each other and help each other. Because there’s absolutely nothing wrong with a developer that sees a design and is like, woah, that design, the way that is made, that’s going to cause some accessibility issues. Those are issues.

[00:47:39] And normally they will just, no, no, I was asked to develop this. I’ll develop it. Instead, you need to raise a culture where people go to the designer and say, hey, I noticed this. What is your thought behind this? And they can’t. And if they had a middle person for that where they could go to and say, look, I got this, I’m not sure about it, then you would have a fantastic flow in a company to make things accessible.

[00:48:06] Because this goes through so much more. So an article that I published today is about how much money you lose in support. It’s the same thing. If a support, people doing support are not used to really listen and someone says, I’m hard of hearing, or someone says, I have dyslexia. When you’re saying, yeah, go read it, it’s on that page on our website. If this person calls you because he couldn’t find, or understand the page, and then you force this person into vulnerability by admitting that he or she has dyslexia. And that is going to leave a very bad taste in someone’s mouth. And what happens? They’re going to walk away. If you’re not some government thing that everybody needs like, I don’t know, taxes, because otherwise they’ll come and rob you.

[00:48:54] Nathan Wrigley: It is genuinely so interesting because a lot of the content that I’ve made in the past has been definitely about the ways to fix your website. So here’s the WCAG guidelines, go figure. This episode’s been really entirely different.

[00:49:07] So first of all, looking at Semrush, and the data. Just sort of painting the picture of the improvements that you can get in terms of traffic and visibility across search engines should you go down the accessibility route. But also then getting into the financial bit, which it sounds like is your thing.

[00:49:27] So I think that’s hopefully of interest to some people who perhaps have just always thought about accessibility as a, I’m a web developer, there’s another job that I’ve got to do. Well, now you’re kind of armoured with things that you could maybe even approach clients with. You know, you’ve got a website, we haven’t looked at it in a few years, you are always looking for ways to make more revenue out of your website. Well, look, I’ve got this thing in my back pocket. This is a really credible way that we can do some tweaks. I know what I need to do. There’s guidelines that I can follow. Let’s do that and see if we can improve the revenue.

[00:50:00] I think we’ve probably covered that. And so with that in mind, Anne, just before we end, I’m going to try and link to the piece that you mentioned. I’ll certainly, anything that we’ve mentioned in this podcast, I’ll try and link to in the show notes on WP Tavern. Do you just want to tell us where we can find you? I did reference your website at one point during the podcast, but do you just want to give us that again, or maybe social networks or something like that where you hang out?

[00:50:23] Anne Bovelett: If you remember how to spell my name, just put it in Google, you’ll find me everywhere. Okay. No. So it’s Anne and then Bovelett, which is B from Bernard, B-O-V-E-L-E-T-T. You can find me on LinkedIn a lot. I’m there a lot because I talk shop a lot.

[00:50:44] Very active on X, Twitter. So that’s where you find me. And don’t be afraid to approach me. Just, if you send me LinkedIn DMs, it can take a while because sometimes I get too many, and then I’m overwhelmed and, yeah. But the best thing is to send me an email. Just go to the contact page on my website.

[00:51:06] Nathan Wrigley: All that it remains for me to do is to say, Anne Bovelett, thank you for chatting to me today. That was really interesting. Thank you so much.

[00:51:12] Anne Bovelett: Thank you for having me and giving me the platform.

[00:51:13] Nathan Wrigley: You are very welcome.

On the podcast today we have Anne Bovelett.

Anne is a seasoned accessibility strategist with many years of experience in the tech industry. Her journey into accessible design began several years ago, and since then she’s become a passionate advocate for making the web a more inclusive place, especially for WordPress users and developers. Drawing from her background in consulting, training, and her own experiences, Anne’s work focuses on the intersection of accessibility, universal design, and tangible business outcomes.

This episode explores accessibility, not just as a moral imperative, but as a strategic advantage for website owners and businesses. Anne explains how neglecting accessibility means you’re leaving serious money on the table, referencing compelling research from a variety of credible sources. These studies reveal practical data. Compliant sites enjoy increases in organic traffic, a boost in keyword rankings, stronger authority, and significant financial opportunities, sometimes running into millions and even billions.

Anne talks about why accessibility hasn’t always been prioritised on the web, using analogies of the physical world and the history of web development. She gets into the technical side as well, but this conversation is specifically geared toward the real-world, bottom-line business benefits of accessible websites, reach more users, boost revenue, and even reduce support costs.

If you’re a website owner, developer, or digital business leader who’s ever wondered whether accessibility work is ‘worth it’ this episode is for you.

Useful links

Semrush

Accessibility Checker website

 Manuela van Prooijen’s Weblish

The e-commerce industry’s billion-pound mistake

Click-Away Pound Report

Anne on LinkedIn

Anne on X

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