Blink twice, and this text could possibly be old-fashioned.
Studying the right way to get extra views on TikTok means always maintaining with the newest on the platform.
However don’t fear.
We’ll do our greatest to maintain the methods right here each related and sound, so that you don’t must refresh daily. As an alternative, simply hold this information bookmarked for when (not if) TikTok makes algorithm updates or provides new options.
With the intention to give you concrete frameworks which have been confirmed to work and can show to work, we’ve introduced in an professional.
Talia Datt is the CEO and founding father of The Social CliQ, a full-service digital advertising and marketing company with a social media first method to on-line platforms. They leverage their group of three,000 TikTok creators worldwide, by way of their sister company The Content material CliQ, to assist plan, create, and execute, so founders can simply harness the fastest-growing social media platform on this planet.
We chatted with Datt to study six methods which have labored for her shoppers to get extra views on TikTok so you may develop your TikTok account and your online business.
Desk of Contents
Why Your Model Must Be On TikTok
Why Views Will Develop Your TikTok Account
Tips on how to Get Extra Views on TikTok in 6 Methods
Fast Hacks to Get Extra Views on TikTok
Why Your Model Must Be On TikTok (If It’s Not Already)
The repute of TikTok as only a platform for teenagers is over. TikTok is for everybody, so your online business and model should be on it.
80% of TikTok customers are between the ages of 16-34, which suggests the platform is including extra customers of all ages and demographics.
“There’s a place for each kind of model and each kind of product,” Datt says. “The place youngsters are, their dad and mom finally flock to.”
If that doesn’t persuade you sufficient, Datt says that rising your TikTok account will assist you to obtain three issues.
- TikTok will assist you to discover your area of interest.
- TikTok will assist you to to construct your group.
- TikTok lets you meet your viewers.
Due to TikTok’s skill to slim in area of interest developments like #booktok, #fashiontok, and #foodtok, you’ll have the ability to surgically connect with your goal market quicker and simpler than any platform earlier than it. And the excellent news is that in case you begin now, you’re nonetheless a semi-early adopter, particularly in case you’re in an trade that tends to be slower at arriving to new platforms. Datt says.
“[TikTok] is endless, and now it’s a core a part of constructing a enterprise.”
Why Views Will Develop Your TikTok Account
TikTok is the most downloaded app globally, with 3.5 billion whole downloads and counting. One of many causes for its dramatic progress is TikTok optimizes content material for views, and it doesn’t matter what number of followers you’ve got.
Not like Instagram, whether or not you’ve got zero or 500K followers, you each have an equal likelihood of showing on the “For You” web page. It is because the “For You” web page on TikTok recommends content material that the algorithm thinks you’ll get pleasure from probably the most, which suggests as a creator, you’ve got the chance to succeed in lots of of 1000’s of viewers organically.
That’s why specializing in optimizing for views must be your precedence.
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Tips on how to Get Extra Views on TikTok in 6 Confirmed Methods
1. Devour Content material
So, how do you generate content material that may get seen on the “For You” web page? Datt says,
“The easiest way to generate content material is to eat content material.”
Right here’s what she advises in case you’re beginning on the platform and seeking to generate content material to get views on TikTok.
- Discover ten manufacturers which can be doing properly on TikTok.
- Scroll by their content material and favourite those you want.
- Evaluate the items of content material, and see what’s getting views.
- Does their goal market align with yours?
- If sure, then replicate comparable ideas related to your product(s).
Datt says you need to spend quarter-hour every day consuming content material in your “For Me” web page or researching on Pattern Tok to see what themes are trending on the platform. Listed below are developments to look out for:
- Music developments
- Soundbite developments
- Headline developments
- Problem developments
- Sew developments
Talia says you should be a client first to drive content material creation selections.
Professional Tip: Use audio that has 20K or fewer views. Datt says they’re in the beginning of the algorithm increase, and you may bounce on a pattern early.
2. Be Relatable
The key to TikTok’s rise to the highest of the social media meals chain is relatability. TikTok is just not about curating a profile or rising your followers in any respect prices. As an alternative, the platform rewards participating content material that connects to an viewers. In some ways, TikTok’s algorithm is a more in-depth relative to YouTube.
So, as a founder, content material creator, or enterprise chief, it’s essential to concentrate on making your model relatable on the platform. That doesn’t imply it’s essential give up your mission and imaginative and prescient or delete your model requirements PDF, however it’s essential adapt to talk the language of TikTok.
“Probably the most cost-effective approach could be for founders to get in entrance of the digicam themselves and create the content material,” Datt says.
“TikTok loves relatable varieties of content material, which may solely come from a founder.”
Above all else, Datt says being relatable on TikTok means your content material:
- Evokes
- Educates
- And above all else, it entertains
Professional Tip: Datt suggests making a TikTok deal with named after your model however that includes founder content material first–folks reply to folks. As your viewers grows, you may study what sort of content material resonates with them and double down on what’s producing probably the most views.
3. Create Proactive and Reactive Content material
For shoppers, Datt and her staff create a combination of proactive and reactive content material each week.
Proactive content material is content material that you could plan out on a month-to-month foundation that’s related to your model and enterprise objectives.
Reactive content material is producing content material based mostly on TikTok developments and making use of them to your model.
With proactive content material, you may plan, movie, and edit your content material each month. The content material can align together with your model’s general technique or advertising and marketing campaigns. Datt suggests utilizing instruments like CapCut and Maker Ai to simply edit your content material to suit TikTok developments, transitions, and visible kinds.
Reactive content material would require you to proceed working towards the primary technique of consuming content material every day. Then, you may adapt the developments you’re seeing to your model and profit from what Datt calls the “hype cycle” of TikTok views.
Professional Tip: Datt says that you need to produce 2-3 items of reactive content material each week and publish content material a minimal of 5x per week.
4. All the time Begin with a Hook
You have got lower than three seconds to seize a consumer’s consideration on TikTok, so your “hook” should be charming.
“If somebody watches your content material for greater than three seconds, you’re successful.”
Listed below are some examples of catchy hooks that Datt’s seen work on TikTok.
- Is it simply me or…
- I want I knew about [BLANK] sooner
- You want this for…
- Is anybody else feeling [insert feeling]?
- Should you’re [BLANK], it’s essential attempt [BLANK]
- I discovered in the present day that…
5. Showcase Person-Generated Content material (UGC)
To get extra views on TikTok, it’s essential get extra faces and personalities concerned. That’s the place user-generated content material can develop your TikTok account past only a model play to a gross sales driver.
“Person-generated content material helps you benefit from native type content material, utilizing creators that do that as their full-time job and perceive what works to create content material that can work on the “For You” web page,” Datt says.
Listed below are 3 ways Datt suggests gaining access to UGC:
- Manually attain out to creators and influencers. Nonetheless, this takes probably the most period of time to discover a good match together with your model.
- Use TikTok’s Creator Market. Join with top-tier creators in TikTok’s ecosystem. However it can come at a excessive sticker value.
- Associate with an company. Due to the extent of alternative, and dedication, to maximise TikTok’s potential, partnering with an company that is aware of the ins and outs of the platform can free you as much as concentrate on the opposite features of your online business.
Professional Tip: Datt says as a result of TikTok’s algorithm ranges the enjoying area, the platform rewards relatable, not aspirational, content material. That’s why specializing in creators, NOT influencers, will assist you to generate participating content material and in the end prevent cash.
6. Use Related Hashtags, Captions, and search engine marketing
Participating video content material on TikTok reigns supreme in getting extra views, however hashtags, captions, and search engine marketing nonetheless matter. Right here’s what Datt recommends to optimize your content material on TikTok.
- Hashtags: Not like Instagram’s early days, the extra area of interest you’re together with your hashtags, the higher. Datt says there’s no good variety of hashtags, however begin with three within the caption after which as much as 10 within the first remark.
- Captions: Like TikTok movies, the captions should be brief and punchy or encourage viewers participation.
- search engine marketing: To rank greater in TikTok’s algorithm, embed key phrases within the on-screen textual content, captions, hashtags, sound results, and music.
Fast Hacks to Get Extra Views on TikTok
Datt says that as a result of TikTok is altering so quickly, new methods to get extra views on TikTok are found on a regular basis.
“We’re in its toddler levels,” Datt says. “We have to anticipate that there’s not a one-size-fits-all method.”
As Datt does along with her shoppers, you should be open to testing and attempting new approaches because the platform provides new options. Listed below are some rising hacks Datt’s used:
- Use Spark Adverts to spice up high-performing content material.
- Share your content material with folks and get them to look at the movies till the top.
- Discover what’s the perfect time to add. For The Social CliQ, it’s within the morning or at lunchtime.
- Work together with others utilizing your model TikTok account.
- (Not confirmed) however some say that enhancing throughout the app is greatest. Though, this isn’t scalable.
Widespread Errors on TikTok
Typically, it’s simpler to know what to not do on TikTok. Beneath is what Datt says to keep away from in case you’re attempting to learn to get extra views on TikTok.
- Producing content material that appears like an advert.
- Content material that’s too overproduced or looks like a publication.
- Not having a hook or taking too lengthy to get to it.
- Overly product-focused content material.
- Content material that’s too lengthy.
Maintain Studying: Tips on how to Make Cash on TikTok
Broaden Your Affect Past TikTok
Now that you’ve the methods for getting extra views on TikTok, it’s time to spherical out the remainder of your advertising and marketing technique. Discover our free coaching collection to study all the pieces from Instagram’s newest algorithm updates to constructing a content material advertising and marketing technique.
