Seaman Schepps is coming into a brand new jewellery class.
The roughly 120-year-old heritage jewellery model is launching its first males’s assortment Wednesday, providing a variety of rings, bracelets and necklaces that leverage the Seaman Schepps archives and standard girls’s types.
“As style has advanced for males, males aren’t simply carrying grey fits and white shirts to work anymore,” stated Anthony Hopenhajm, the proprietor of Seaman Schepps. “They’re carrying issues which can be just a little extra fascinating. As an alternative of carrying, let’s say, cuff hyperlinks and ties, you discover numerous males carrying bracelets or rings and so they’re very comfy carrying a neck chain.”
Seaman Schepps’ males’s jewellery assortment affords new takes on its tried-and-true types, however match for males. Standout items embody the Daytona Hyperlink bracelet, which is a model of its bestselling Mousetrap bracelet made in 22-karat yellow gold, and the Verona Chain bracelet, which is made with 18-karat gold and could be accented with black onyx, lapis, sapphires or diamonds.
Different types embody a variety of signet rings, that are bespoke objects that may be custom-made with initials or household crests. Items from the lads’s assortment begin at $2,500.
“I wouldn’t say it’s the youngest individual, however I believe it’s extra somebody who’s just a little bit settled,” Hopenhajm stated concerning the assortment’s goal buyer. “A person who’s comfy and enjoys carrying high quality high quality doesn’t need to have the initials blazoned throughout his T-shirt, however prefers to have high quality high quality contained in the clothes that they’re carrying and doesn’t need the showiest factor on the earth, however needs one thing that basically has high quality workmanship and craftsmanship and design.”
Whereas Seaman Schepps has supplied males’s items prior to now, together with its standard cuff hyperlinks made by Hopenhajm’s different model, Trianon, that is the jeweler’s first devoted males’s assortment.
The Seaman Schepps Daytona Hyperlink bracelet.
STARRDIGITAL.COM
The gathering comes at a time of rising curiosity within the males’s jewellery class, as many retailers are increasing their choices to satisfy buyer demand.
“I might say during the last two or three years we’ve seen that males have been dressing just a little bit extra casually and so they have been just a little extra open and actually have been jealous that solely their woman associates might put on jewellery,” Hopenhajm defined. “So, I discover simply usually males pay extra consideration to how they appear bodily. I believe a part of that is also they don’t thoughts placing on a fairly piece of knickknack.”
Hopenhajm defined that whereas Seaman Schepps doesn’t launch new collections on a seasonal foundation, the jeweler does plan to proceed increasing its males’s choices sooner or later.
“My perspective towards design is actually to not make one thing that’s trendy at the moment,” he stated. “However, to create one thing with actually good design that may outlast the unique time it was made for and continues to be fascinating.”
