For Vaila Sneakers CEO Ahriana Edwards, her business-lifestyle shoe retailer was born out of reworking her largest inconvenience into an answer for ladies with prolonged shoe sizes.
“The thought for Vaila Sneakers got here from the exhaustion of by no means with the ability to discover my shoe dimension in high quality excessive heels,” mentioned Edwards in a press release, per her firm’s web site.
“I’m somebody who has all the time had a bigger foot than the common girl and for years it has left me feeling overlooked, pissed off, and baffled.”
The Florida entrepreneur has strived to grow to be a recreation changer within the vogue trade since she will be able to keep in mind. As soon as Edwards determined to mix her ardour, enterprise data, and want to supply an answer to the issue, her imaginative and prescient grew to become a actuality on the top of chaos on this planet.
“I felt overlooked as a result of essentially the most modern footwear not often got here in my dimension. Annoyed as a result of why should not my dimension be catered to simply as a lot as smaller sizes? Baffled in the way in which that vogue has begun to evolve into being inclusive, however has but to handle the difficulty it’s to search out modern and nice high quality heels in prolonged shoe sizes.”
Vaila Sneakers was established in 2020, due to many pitch competitions just like the Black Ambition Prize, based by Pharrell Williams. Edwards takes satisfaction in constructing a model into the go-to place for enterprise girls who need to “present up and personal each room she walks in,” particularly in a pair of high quality heels that match, as defined on her web site.
Vaila Sneakers needs to empower girls to reclaim their femininity from pumps and sandals to slingbacks. The gorgeous assortment of subtle gown footwear is designed for sizes 9 by way of 14. As per the web site, the merchandise are engineered to have a “thicker heel base, spacious toe packing containers, and insoles that truly cowl your foot.” These high quality options intention to “lastly offer you the help and sturdiness that you just want at a cushty heel top of 4 inches and decrease.”
“Whether or not you might be working for a Fortune 500 firm or operating your personal enterprise, it is best to have the ability to purchase and put on modern heels to hold you thru your day,” mentioned Edwards.
“And never simply any heels, however modern heels that make simply as a lot of a press release as you do whenever you stroll in any room.”
In accordance with WKMG ClickOrlando, Edwards is collaborating with a retail large to get her merchandise on their cabinets by spring 2023. Plans are in movement, and the situation is about in Orlando.
