Naina.co On-line Model Constructing, Pictures and Artwork by Naina Redhu Behind The Scenes of Content material Creation: An Instance

Uniqlo’s PR Company obtained in contact sharing information of the web retailer launch & discussing a doable collaboration. I’m not going to get into these particulars however the temporary was principally for me to undergo the shop and select a glance after which {photograph} myself and share these photos as a bit of content material on the dates of the launch.

I wished to create a enjoyable look however not too informal and I wished it to be one thing I had not explored beforehand. My regular go-to is denims and a t-shirt. Then, I progress to denims and a white collared shirt. However this time, the 2 items that made the look come collectively, have been the skirt, which is a part of a JW Anderson & Uniqlo collaboration and the bra prime, which is a part of a Mame Korogouchi collaboration. I’ve not worn a bra prime beforehand and whereas I used to be nervous ( displaying cleavage isn’t thought-about kosher by extra Indian manufacturers ), I assumed, “Fuck it. One life. By no means too late.” Apart from, I knew Uniqlo wouldn’t thoughts, since they’re a world model.

Photographs of the items earlier than they have been despatched to me.

I didn’t need the bra prime to SCREAM although, so determined so as to add a unfastened, Italian-Mafia model linen shirt on prime. In my head, I knew precisely how I used to be going to model it and now that I can see the ultimate end result, it labored. I’ve additionally been feeling a bit extra self-conscious than regular due to the ten kilos my physique has gained in the course of the pandemic. I didn’t need an excessive amount of of my physique to be seen. And but, I wished it to be enticing sufficient that it will encourage the viewer to learn the caption and discover out what I used to be as much as with this look.

As soon as the clothes arrived, I attempted them on to verify all the pieces match. Every little thing was then hand-washed individually, which was a great factor as a result of the bra prime bleeds color. A few of it go on to the shirt as a result of I dried them shut collectively and the shirt caught to the bra prime. Which I then needed to treatment by dipping these sections in a bowl of Vanish ( which is a stain-removing liquid I take advantage of for laundry ).

I picked out the footwear – it needed to be heels, which I personal precisely one pair of, so no selection. The jewelry was to be minimal – extra deal with my brooch ( which is from the Bhojpatra sequence, so already muted & elegant ). The ear rings are easy gold and pearl danglers.

Since I’ve pink / crimson hair at the moment, I assumed these would work effectively in favour of the Uniqlo model colours. Uniqlo’s brand is crimson and white.

Under is the edited {photograph} that was used for the ultimate product. Photos have been shot in my busy desk space. Shot on the Nikon D8100 with the 24-70mm f 2.8 lens and an on-camera speedlight. The distant clicker is in my pocket – within the skirt pocket.

The photographs have been taken into Adobe Lightroom the place I chosen 3-4 ultimate photos and set to engaged on them in Adobe Photoshop – pores and skin clear up after which chopping out myself from the scene and putting the cutout onto a stable color. I picked out a subdued hue due to Uniqlo’s general garment colors and likewise as a result of it compliments what I’m carrying AND matches the background curtain of the unique display screen.

Then, I attempted a number of video choices to see which one would work greatest. One of many issues talked about within the temporary was that the Uniqlo.com retailer would offer greater than 12,000 objects to prospects to buy on-line. For a consumer, that’s an important alternative to undergo a whole lot of decisions and put collectively a glance that works for them. And even to place collectively a whole wardrobe with separate items to combine and match.

This led to a specific selection of video the place the picture is pixelated after which comes collectively into the above {photograph} of me. For the the aim of this video, I used an app referred to as MirrorLab, which I’ve been utilizing for a number of years now and it’s normally relegated to experimental concepts.

Some screenshots from the video to present you an concept of development. I although the crimson bits have been a pleasant nod to the Uniqlo brand colors.

As soon as I used to be glad with the video – and had made certain that I had a 30 second model for Instagram Reels ( which might now be 60 seconds lengthy! ), I needed to decide music. I did a bit of sunshine digging on-line to see if, maybe, there was any music immediately related to the Uniqlo model. And there may be! Uniqlo shops play two separate playlists in the course of the day and the night time. A few of these lists are country-specific however the most well-liked ones had a few tracks that labored completely ( IMHO ) with my video.

The identical tracks have been additionally obtainable as music on Instagram Reels!

I typed out the caption for the Reel and saved it in Drafts inside the Instagram app. Which was a foul concept looking back. Drafts generally is a bit iffy and unpredictable. Fortunately, I had saved a duplicate of the caption on the notes app on my cellphone.

I posted the Reel, fairly satisfied with myself and there was *some* engagement however nowhere close to as a lot as I’d imagined! Perhaps I ought to’ve used a well-liked Bollywood observe hah.

After a number of hours, I posted the ultimate nonetheless picture from the shoot as a static publish on my feed, with just about the identical caption and this one has had good engagement and responses. The bra-top is widespread.

Additionally sharing some extra picture from this shoot. Some that I performed round with and a few behind-the-scenes.

The model gifted the clothes to me. This weblog publish will not be a part of that alternate. I’m documenting for my weblog. It’s a massive deal that there’s an intensive Uniqlo.com retailer now although – I store Uniqlo personally – all my interior / thermal put on for winters is Warmth Tech from Uniqlo!

So, there it’s. A behind-the-scenes peek into how my mind works and the way I’m going about creating content material. What else do you wish to know? I seek the advice of with people and companies to assist them work out their model’s journey on-line by means of a consulting name. I even have a ton of video clips on my IGTV and longer movies on my YouTube in addition to audio-only on my podcast, The Naina Redhu Expertise.