TEDDY BEAR MEETS PANDA: Feting the tenth anniversary of the Teddy Bear coat, Max Mara final week unveiled The Fluffy Residence, an experiential pop-up, on the luxurious mall IFS Chengdu, within the Chinese language metropolis famed for its panda reserve.
The area reimagined what a house would seem like if every part was wrapped within the coat’s signature fluffy beige material, from the kitchen countertop, bookshelves, and flowers to tableware, the mattress with a large teddy bear determine sitting on it, and even the toilet.
It additionally comes with an interactive mirror the place, by way of a digital camera, a digital teddy bear can mimic the actions of the guests.
The placement immediately grew to become a preferred vacation spot for town’s fashion-savvy customers, who queued as much as create content material to add to Chinese language social media platforms like Xiaohongshu, WeChat, and Douyin.
On Saturday evening, the model additionally restaged its fall 2023 assortment present within the metropolis with notable attendees similar to Chinese language actress Zhu Zhu and actor Hou Wenyuan, in addition to representatives from native retail companions like IFS, SKP, Taikoo LI, and in99.
The present got here with a particular showcase of the Teddy Bear coat in varied colours, reinforcing the mantra of the model’s bestselling merchandise “I used to be, I’m, I will probably be” within the newest marketing campaign that includes Mariacarla Boscono.
A mother-daughter duo closed the present sporting the limited-edition rhinestoned Teddy Bear coat, and the newly launched mini Teddy Bear coat, respectively.
These items at the moment are on sale on the Max Mara flagship at Chengdu IFS, in addition to the Teddy Ten pop-up in New York. They are going to be quickly obtainable in chosen Max Mara shops in cities like Tokyo, Milan, London, Hong Kong, Sydney, Dubai, Paris and Seoul.
After Chengdu, it’s understood that the fluffy house pop-up idea will journey to Europe. — TIANWEI ZHANG
SEOUL BLOOM: Jacquemus is on the transfer. After debuting its “café fleurs” idea in Paris, and staging a collection of pop-ups world wide, the French model has now landed in Seoul.
The most recent pop-up from designer Simon Porte Jacquemus launched within the South Korean capital’s fashionable Seongsu neighborhood on Friday. The fluffy facade of the two,000-square-foot area is supposed to remember the favored puff-flapped Bambimou bag.
Inside, the model will host a café with eight drinks on the menu and flower store that includes white lisianthus bouquets, alongside equipment from Jacquemus’ fall 2023 “Le Chouchou” assortment. Cherries featured closely within the assortment, in addition to an advert marketing campaign fronted by Gigi Hadid, and make their mark right here in cherry-themed drinks.
The assortment debuted in June with a present at Versailles, the place fashions walked on a cherry-red carpet runway. The gathering featured frothy skirts and panniered panties, puffballs and lingerie slipdresses, and cited royal references from Marie Antoinette to Princess Diana.
Jacquemus has grow to be a little bit of a pop-up grasp after debuting his first flower store in Paris in 2021, on the peak of pandemic-era restrictions. Since then the younger designer has staged a collection of ever authentic ideas, together with his Barbie pink 24/7 merchandising machine idea in each Paris and Milan. His “Le Bleu” pop-up in London was designed after his personal lavatory.
Equipment from this assortment included the La Pochette rond carré clutch in black, white, silver and cherry crimson, in addition to a cherry necklace.
He additionally launched a 232-page e-book titled “Le Chouchou,” which paperwork the gathering.
The Seoul pop-up will run till Oct. 29. — RHONDA RICHFORD
NEW GOLF DEAL: Fanatics is bringing Tiger Woods and Rory McIlroy into the fold.
The digital sports activities platform has inked a cope with TGL, a brand new tech-centered golf league developed by TMRW Sports activities, an organization shaped by the 2 golfers in partnership with the PGA Tour, to grow to be the official operator for each the league and its particular person groups.
As a part of the deal, Fanatics additionally secured the rights to design and manufacture TGL group merchandise as an official licensee.
TGL is anticipated to debut on Jan. 9 and can characteristic 24 gamers on six groups competing in a match-play format on a digital course with a particular short-game space. The matches, which is able to final two hours, will air throughout primetime on Monday and Tuesday nights on ESPN and its associated networks. They are going to be performed in a particular area, the SoFi Middle, in Palm Seaside Gardens, Fla.
Upfront of the official launch, TGL will debut its e-commerce retailer, promoting licensed merchandise for the groups by way of the Fanatics community. The merchandise may even be obtainable to wholesale and third-party retail accounts.
“As this new modern league goals to merge know-how, star energy and golf, Fanatics seems ahead to contributing to these efforts by way of a greatest at school e-commerce procuring expertise which is able to characteristic quite a lot of our personal designs,” mentioned Brian Swallow, Fanatics senior vice chairman of technique and company improvement for Fanatics. “Fanatics is uniquely positioned to assist carry to life TGL’s imaginative and prescient of connecting golf by way of know-how and tradition, and can present followers entry with a speedy on-line and cell commerce platform that helps them join with their favourite new groups and golfers.”
“TGL offered by Sofi will probably be a brand new option to expertise golf, and Fanatics is an ideal match to make our league and groups a tangible expertise by way of high-quality merchandise,” mentioned Jarrett Dube, chief advertising and marketing officer of TMRW Sports activities. “With Fanatics’ experience and industry-leading know-how, we goal to welcome a broad spectrum of sports activities followers to golf by making the game extra accessible, and that extends to the merchandise and culturally related expertise we ship to TGL followers who need to be part of our neighborhood.”
Among the many gamers who will probably be collaborating along with Woods and McIlroy are Jon Rahm, Collin Morikawa, Justin Thomas, Matt Fitzpatrick, Shane Lowry, Justin Rose, Adam Scott, Xander Schauffele and Rickie Fowler.
The inaugural season will characteristic 15 common season matches adopted by semifinals and finals. — JEAN E. PALMIERI