J. Cole has detailed the origins of his new track ‘Procrastination (Broke)’, revealing that it started after the rapper “typed in ‘J. Cole sort beat’ into YouTube”.
Producer Bvtman uploaded ‘Procrastination (Broke)’ to his YouTube channel as we speak (January 19). The three-minute observe is accompanied by a screenshot of a textual content message thread, through which J. Cole thanks Bvtman “and each producer on the market cooking up and sharing their work with the world.”
Cole went on to clarify how he got here throughout the beat “on a day after I couldn’t discover a lot motivation”. The rapper continued: “Out of curiosity, I typed in ‘J. Cole sort beat’ into YouTube. Yours was the primary I noticed. I pressed play, targeted, and wrote this.” J. Cole mentioned that ‘Procrastination (Broke)’ ought to “dwell on [Bvtman’s] channel”.
“That is some shit that may usually keep within the vault, however I don’t wish to maintain onto the music like that no extra”, J. Cole added. “That is for you and whoever else want to listen to it.”
Bvtman elaborated on the impromptu collaboration in his personal message shared to Instagram as we speak. The producer mentioned he was “randomly driving on the excessive[way]” when he acquired a textual content from J. Cole’s longtime supervisor Ibrahim “IB” Hamad. The message mentioned that “[J. Cole] fuccs with my beats”, Bvtman recalled.
He continued: “If me what this submit means to me & what this track means to me. If me that is my peace lastly, my dream… I nearly ain’t imagine this was actual life…. However it’s”.
‘Procrastination (Broke)’ marks J. Cole’s first solo launch for the reason that 2021 single, ‘Heaven’s EP’. The rapper’s newest album, ‘The Off-Season’, arrived that very same 12 months, and scored J. Cole a Lyricist of The Yr nod on the 2022 BET Awards.
In a three-star overview of ‘The Off-Season, NME wrote: “The North Carolina rapper eschews the bombast of outdated to deal with quietly dazzling wordplay, drawing the identical meticulousness from his visitor artists”.