IKEA x Swedish Home Mafia collaboration OBEGRÄNSAD launches globally in October

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Again when Swedish Home Mafia first revealed their forthcoming collaboration with IKEA final September, the response from followers was… lukewarm. The timing was positively awry, as followers anticipated the announcement to sign the discharge of “Moth to a Flame” with The Weeknd — which we did ultimately get — however as a substitute had been met with one more merchandise collaboration.

A 12 months has handed since then, and the sting has largely dissipated as the gathering formally launches subsequent month, October 2022.

Based on the press launch, “OBEGRÄNSAD assortment, which implies ‘limitless’ in Swedish, targets everybody who values the music expertise at dwelling and past: music followers, music producers, DJs, and all creators with restricted means however limitless creativity. Improvement of know-how has enabled musical democracy, and the gathering goals to assist artistic pursuits of the many individuals creating, performing, and having fun with music at dwelling.”

The gathering consists of greater than 20 sensible dwelling furnishing options for producing and performing music within the dwelling setup – in addition to options for listening to music and making a relaxed environment. The gathering features a report participant, LED flooring, wall and work lamps, a clock; stands for laptops, tablets, audio system, and data; a desk, two choices of shelving models, an armchair, 4 choices of baggage, together with an adjunct, a report and a laptop computer bag, rug and slippers in two sizes, a throw and a cushion cowl.

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