Watch amassing isn’t solely about shopping for watches, but additionally about neighborhood and discovering areas to take pleasure in your watches, and people of your pals. That is hardly a brand new phenomenon, pushed by market realities, and Honest Tremendous Watches has been offering simply such an area for collectors and their associates since 2005 at Honest Haute Horlogerie (SHH) idea retailer within the Hilton (now Voco). A brand new chapter started not too long ago with the opening of a brand new SHH devoted area and idea retailer at Marina Bay Sands. This represents a brand new starting for SHH, as a result of it’s now branded as such.
Honest Tremendous Watches CEO Ong Ban tells us that the re-branding was a sensible matter as SHH is just simpler on the tongue, or “a mouthful,” as he put it. He defined additional that the brand new emblem for SHH, designed by Theseus Chan of Work Pte Ltd, is predicated on the look of a mechanical watch as seen by means of the caseback. The thought for this got here from Honest Watch Restricted Common Supervisor Kate Lim Hui Ying. We will likely be bringing you the interview with Ong Ban quickly, however first, an introduction about what SHH is.
The name-change might be for the most effective because the impartial watchmakers unique to SHH themselves sport tongue-twisting names comparable to Czapek & Cie and Louis Moinet. These two manufacturers are literally solely with SHH, together with a mixture of manufacturers, a few of which have been with SHH for a while. These are Angelus, Armin Strom, Arnold and Son, Chopard L.U.C, Corum, Cvstos, Ferdinand Berthoud, Greubel Forsey, Grönefeld, H. Moser & Cie., HYT, Jacob & Co., Lang & Heyne, Laurent Ferrier, Montblanc, Moritz Grossmann, and Parmigiani Fleurier. The 19 manufacturers share a powerful and fairly democratic area that features a VIP space with its personal bar. Inside Designer Peter Tay designed the entire thing, with a watch in the direction of making it really feel a bit of like a museum, reasonably than a typical watch retailer.
On the official launch of the SHH area, Honest Tremendous Watches revealed three unique SHH timepieces from Lang & Heyne, Greubel Forsey and Laurent Ferrier. These are the Laurent Ferrier Traditional Origin, restricted to 10 items, the Lang & Heyne Georg, restricted to 12 items, and the Greubel Forsey Double Balancier Convexe, restricted to 6 items. The Double Balancier Convexe is wearing never-before-seen purple hues, together with the guidelines of the hour and minute arms, the operating seconds subdial, and the complete baseplate, in addition to the rubber strap. With the Traditional Origin, Laurent Ferrier is presenting a singular opaline inexperienced dial with numerals in deep forest inexperienced. Lang & Heyne goes with a singular ceramic dial atop a royal blue givree-finished silvered baseplate. This dial provides up to date flavour to what’s in any other case a really nice classical work of horological finesse.
We conclude for now with Ong’s personal phrases from the press launch on the launch of the SHH: “As a premier watch specialist, we perceive properly the artwork of fine-watchmaking since it’s one thing that’s deeply entrenched in our DNA. Due to this, we’re proud to unveil the idea of SHH to look at collectors, since it’s the highest expression of watch retail appropriately and as what we have now all the time aspired to. With this new boutique idea, we hope to ship to the delicate watch collector, a good greater degree of enjoyment for the craft, ardour and creativity of impartial watchmaking.
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