Senior Advocate Harish Salve appeared for Amitabh Bachchan.
New Delhi:
The Delhi Excessive Courtroom at present briefly prohibited the usage of Bollywood megastar Amitabh Bachchan’s mental property — his title, voice, picture, and his character traits — by anybody with out his permission.
The court docket additionally directed the authorities within the Ministry of Electronics and Data Expertise and telecom service suppliers to take away flagged content material.
“It can not critically be disputed that the plaintiff is a well known character and can also be represented in numerous commercials. The plaintiff is aggrieved by the defendants utilizing his movie star standing to advertise their very own items and providers with out his permission or authorization. Having thought of the plaint, I’m of the opinion {that a} prima facie case is made out and steadiness of comfort additionally lies in his favour,” Justice Navin Chawla mentioned in his order.
Amitabh Bachchan had filed a civil swimsuit within the Delhi Excessive Courtroom demanding to ban the business use of his title, picture, voice and private traits with out permission.
“I’m simply giving a flavour of what’s going on. Somebody is making t-shirts and began placing his face on them. Somebody is promoting his poster. Somebody has gone and registered a site title, amitabhbachchan.com. This is the reason we’ve come,” Senior Advocate Harish Salve, who appeared for Mr Bachchan, had argued.
The famend actor has additionally sought a restraining order towards guide publishers, T-shirt distributors, and numerous different companies.
