Foundr Journal publishes in-depth interviews with the world’s best entrepreneurs. Our articles spotlight key takeaways from every month’s cowl characteristic. We talked with Lisa Bilyeu, cofounder of Quest Diet and media firm Influence Idea, about constructing radical confidence. To learn extra, subscribe to the journal.
—————
Lisa Bilyeu was raised in a conventional Greek Orthodox household. So when she married Tom Bilyeu in 2002, she was ready to be the stay-at-home spouse that she’d been groomed to be her whole life—and that’s precisely what she did for eight years.
However in 2010, every part modified. After making an attempt to begin a number of companies and having nothing to point out for it, her husband determined to alter tracks and launch a protein bar firm. He requested his spouse to assist out, and she or he agreed.
What began off as a supportive gesture to her husband ultimately became Bilyeu discovering her true ardour for entrepreneurship. She determined to go all-in on the corporate, with the total help of her husband, and so they grew their enterprise—now broadly generally known as Quest Diet—from $0 to $1 billion in income within the span of 5 years when it bought in 2019.
At the moment, the Bilyeus are fulfilling their dream from their movie faculty days of working a studio referred to as Influence Idea. Collectively, they interview a number of the best thinkers, doers, and creators of our time to create best-in-class leisure and academic content material.
However Bilyeu needs individuals to know her success didn’t occur in a single day. Her entrepreneurial journey was an extended one, and, alongside the best way, she needed to overcome numerous obstacles—from probably catastrophic enterprise errors to going through her best fears head-on. However the factor that helped her push via? Radical confidence.
Learn extra: How “Podcast Princess” Hala Taha Turned Her Facet Hustle right into a Media Empire
3 Methods to Construct Radical Confidence, Based on Lisa Bilyeu
1. Be ready
Bilyeu was once afraid of public talking. So when she accepted a suggestion to present a TED Speak in an effort to beat her concern, she needed to discover methods to construct her confidence. Step one was to be as ready as she probably might be.
“My favourite film is The Karate Child—wax on, wax off. So daily for a month, I used to be studying my speech out loud. I used to be working towards in entrance of Tom. I used to be filming and recording myself. So after I lastly acquired on stage, I knew my stuff.”
2. Be intentional along with your language
Along with preparation, Bilyeu turns to sure rituals to maintain her confidence excessive. One among her favorites is dressing for battle. “I exploit that language very purposely. Once I suppose in superhero language, it makes me really feel lighthearted. So now I’m not taking myself as significantly. That’s essential.”
So any time she wanted a motivation increase, Bilyeu would actually placed on the equipment and clothes that made her really feel assured. This included a pair of sneakers that she calls her dangerous b**** boots.
“I gave him that identify on goal. So that each time I am going to place them on, I remind myself that I’m a foul b****.”
3. Ship your self the proper message
Bilyeu additionally has a Surprise Girl necklace that she places on as a part of the method of dressing for battle. Whereas she was getting ready for her TED Speak, she would give herself a pep speak each time she put it on and say, “You’ve acquired this. You’re a superhero.”
It could sound foolish at first, however by repeating this message again and again, she explains that she was sending herself a subliminal message. One that might be bolstered via this behavior of repetition and put her in the proper way of thinking as she acquired prepared to present her speak.
