The government-supported organization, which is often called the OPEC of maple syrup, uses its reserves to control syrup prices and supply. As of 2020, Quebec produced 73% of all maple syrup in the world, and its biggest customer by far is the United States, which accounts for around 60% of Canada’s export volume.
QMSP did not immediately respond to requests for comment from CNN Business. “The pandemic helped in our case because we’re seeing people cook more at home and use more local products,” the group’s spokesperson Helene Normandin said in an interview with Bloomberg. “It’s not just in Quebec the demand is increasing.”